Toonimo Raises $2.5M So Websites Can Add Custom Animations & Measure Their Conversion Impact
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Toonimo Raises $2.5M So Websites Can Add Custom Animations & Measure Their Conversion Impact

New platform lets online businesses create behavior-based, personalized animations to boost onsite engagement & conversion

NEW YORK and TEL AVIV, Israel, July 14, 2014 — (PRNewswire) —

Toonimo launches the first platform to enable websites to easily add custom, onsite animations to actively guide their website visitor using behavior-based triggers.

Toonimo's multi-media platform enables marketers to create tailored, onsite animations to help websites engage, guide and convert their website visitors. The platform lets marketers create and position the animated character on their site, then add scripts that are professionally voiced-over and merged with their animation. Marketers can then set behavior-based triggers and personalization preferences so each site visitor is given the right, onsite animation to meet their navigation and conversion needs - like if they are hesitating, or about to abandon the page.

As web marketers continue to add video to their sites, Toonimo recognizes the need to simplify and measure the impact of those multimedia assets. With Toonimo's platform, businesses can create and launch tailored site animations in as little as 48 hours - saving heavy production costs and removing the overhead associated with outsourced movie production. Equally important, Toonimo clients can see the impact their animations are having on key metrics like conversion and engagement using built-in A/B tests.

"Toonimo's animation platform gives businesses a simple and effective multimedia toolkit that speaks directly with their visitors. Our clients use our powerful conversion-driven creative to deliver bespoke messaging to their visitors, boosting engagement on the trickiest parts of their sites," said Ohad Rozen, Toonimo's co-founder and CEO. Ohad continues, "With this financing, we are excited to be able to make world-class multimedia capabilities both accessible and customizable for a wide range of website owners - improving their customers' on-site experiences and boosting their business results."

To date, Toonimo's clients are using animations to help users navigate sites, drive online calls to actions (CTAs), complete form fills and stop shopping cart abandonment.

Toonimo's custom animation platform is now available from Toonimo's website here.

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About Toonimo

Toonimo empowers websites owners to create custom-animations that guide site visitors through tricky parts of their websites. With Toonimo's platform, marketers personalize their onsite multimedia using behavior based triggers and easily measure the impact on their site conversion using built in A/B testing.

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SOURCE Toonimo