Scientific Games to Demonstrate the Power of being Stronger Together at ICE Totally Gaming 2015
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Scientific Games to Demonstrate the Power of being Stronger Together at ICE Totally Gaming 2015

LAS VEGAS and LONDON, Jan. 26, 2015 — (PRNewswire) — Casino operators at the ICE Totally Gaming 2015 conference and trade show ("ICE 2015") will experience first-hand the strategic benefits of the combination of Scientific Games' (NASDAQ: SGMS) Bally, WMS, Shuffle Master, SG Gaming, Williams and Barcrest brands.  At ICE 2015 on February 3-5 at ExCel London Exhibition and Convention Center, stand #N1-440, Scientific Games (the "Company") will showcase more than 125 gaming products that address casino operators' diverse needs across all of their land-based and interactive channels, thereby demonstrating the value of the Company's recent merger with Bally Technologies.  For more details on Scientific Games' products on display at ICE 2015, please visit

Experience the interactive multimedia release here:

Gavin Isaacs, President and Chief Executive Officer of Scientific Games, said, "ICE 2015 is our first global opportunity, as a combined company, to demonstrate our ability to leverage high-earning product brands and leading technology solutions that benefit our customers and help them grow their businesses. There is no other company today that can offer the tremendous breadth of customer-favored gaming devices, systems, lottery products, online solutions and related services.

"We are Stronger Together through the combination of our time-tested brands and comprehensive and differentiated product portfolios that are created and supported by an extremely talented global team.  As a result, Scientific Games is uniquely positioned to offer new value to casino operators as we seek to become their partner of choice and a one-stop shop for their gaming product and services solutions."

Highlights of new for-sale, gaming operations, systems and interactive products on display in Scientific Games' ICE 2015 exhibit include:

WMS Product Highlights

More than 50 WMS-branded products will be showcased at ICE 2015, including:

Bally Product Highlights

Over 50 Bally-branded products will be showcased at ICE 2015 including:

Bally Systems will also have a strong presence at ICE 2015 with the following offerings on display:

Shuffle Master Product Highlights

The Shuffle Master brand will once again make a strong impression at ICE 2015 with a number of cutting-edge products, including:

SG Gaming Product Highlights

The Company's established SG Gaming brand will demonstrate its full suite of ticket-in ticket-out ("TITO")-enabled terminals, including the cutting edge T8 and Clarity terminals and the player popular Triple 7 and Infinity terminals. Innovative games featured at ICE 2015 include the new category C community game THE WIZARD OF OZ™ Ruby Slippers™, created in conjunction with WMS. New titles for the B3 offering include Moon Shadow, MONOPOLY Big Event and Spartacus Gladiator of Rome, a WMS title.  The Company will also showcase a complete server-based solution for the Arcade and Bingo sector. This server-based gaming solution is offered on the Triple 7, T8 and Infinity terminals and provides operational efficiencies through ticket redemption stations and TITO functionality. SG Gaming offers U.K. customers a full service solution, including terminal installation, exclusive content and a robust system as well as full after-service support and account management.  Further, SG Connect, a dedicated field services division, will demonstrate its self-service betting terminals, now available in both the Nevada and Vision cabinets. SG Connect is an end-to-end solutions provider, offering consultancy, design, build and installation and support services in areas such as networks, systems, media, EPoS and audio visual devices for the gaming industry.

SG Interactive Product Highlights

In addition to robust solutions and gaming content for the world's land-based casino operators, at ICE 2015 the Company provides robust iGaming and social casino solutions for land-based and online casino operators.  SG's interactive products featured at the show will include:

About Scientific Games 

Scientific Games Corporation (NASDAQ: SGMS) is a leading developer of technology-based products and services and associated content for worldwide gaming and lottery markets. The Company's portfolio includes instant and draw-based lottery games; server-based lottery and gaming systems; electronic gaming machines, game content and systems; table games products and utilities;  sports betting technology; loyalty and rewards programs; and social, mobile and interactive content and services. For more information, please visit

FRIENDS: TM & © Warner Bros. Entertainment Inc. (s15).  
WONDER WOMAN: TM & © DC Comics.  
THE FLINTSTONES TM/MC & © Hanna-Barbera. 
AUSTIN POWERS TM & © New Line Productions, Inc. 
THE WIZARD OF OZ™ & © Turner Entertainment Co. 
"The Blob" © 1958 Worldwide Entertainment Corp.  
Betty Boop - © 2015 King Features Syndicate, Inc. /Fleischer Studios, Inc. TM Hearst Holdings, Inc. / Fleischer Studios, Inc.  
The MONOPOLY name and logos are trademarks of Hasbro.  The distinctive design of the gameboard, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces, are trademarks of Hasbro, Inc. for its property trading game and game equipment.  ©1935, 2015 Hasbro, Pawtucket, RI 02862.  All Rights Reserved.

Unless otherwise noted, trademarks are owned by, or under license to or from, Scientific Games Corporation, or one or more of its directly or indirectly wholly owned companies, in the United States or elsewhere. © 2015 Scientific Games Corporation.  All Rights Reserved.

Company Contacts 
Media Relations: 
Andrea Mostardi +1 773-961-1670 
Senior Principal Marketing Manager 
Email Contact

Mollie Cole +1 773-961-1194
Director, Corporate Communications 
Email Contact

Investor Relations:
Bill Pfund
+1 847-785-3167
Vice President, Investor Relations 
Email Contact

Forward-Looking Statements

In this press release, Scientific Games makes "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements describe future expectations, plans, results or strategies and can often be identified by the use of terminology such as "may," "will," "estimate," "intend," "continue," "believe," "expect," "anticipate," "should," "could," "potential," "opportunity," "goal," or similar terminology. These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Actual results may differ materially from those contemplated in these statements due to a variety of risks and uncertainties and other factors, including, among other things: competition; U.S. and international economic and industry conditions, including declines in or slow growth of lottery retail sales or gross gaming revenues, reductions in or constraints on capital spending by gaming or lottery operators and credit risk relating to customers; slow growth of new gaming jurisdictions, slow addition of casinos in existing jurisdictions and declines in the replacement cycle of gaming machines; ownership changes and consolidation in the casino industry; opposition to legalized gaming or the expansion thereof; ability to adapt to, and offer products that keep pace with, evolving technology; ability to develop successful gaming concepts and content; laws and government regulation, including those relating to gaming licenses and environmental laws; inability to identify and capitalize on trends and changes in the gaming and lottery industries, including the expansion of interactive gaming; dependence upon key providers in our social gaming business; retention and renewal of existing contracts or entry into new or revised contracts; level of our indebtedness, higher interest rates, availability and adequacy of cash flows and liquidity to satisfy obligations or future needs, and restrictions and covenants in our debt agreements; protection of our intellectual property, ability to license third party intellectual property, and the intellectual property rights of others; security and integrity of our software and systems and reliance on or failures in our information technology systems; natural events that disrupt our operations or those of our customers, suppliers or regulators; inability to benefit from, and risks associated with, strategic equity investments and relationships, including (i) the inability of our joint venture to meet the net income targets or otherwise to realize the anticipated benefits under its private management agreement with the Illinois lottery, (ii) the inability of our joint venture to meet the net income targets or other requirements under its agreement to provide marketing and sales services to the New Jersey lottery or otherwise to realize the anticipated benefits under such agreement (including as a result of a protest) and (iii) failure to realize the anticipated benefits related to the award to our consortium of an instant lottery game concession in Greece; failure to achieve the intended benefits of the acquisition of WMS, including due to the inability to realize synergies in the anticipated amounts or within the contemplated time-frames or cost expectations, or at all; inability to complete future acquisitions; inability to successfully integrate future acquisitions; litigation relating to the Bally acquisition; disruption of our current plans and operations in connection with the Bally acquisition, (including in connection with the integration of Bally), including departure of key personnel or inability to recruit additional qualified personnel or maintain relationships with customers, suppliers or other third parties; costs, charges and expenses relating to the Bally acquisition; inability to successfully integrate Bally (including SHFL and Dragonplay Ltd.); failure to realize the intended benefits of the Bally acquisition, including the inability to realize the anticipated synergies in the anticipated amounts or within the contemplated time-frames or cost expectations, or at all;; incurrence of restructuring costs, revenue recognition standards and impairment charges; fluctuations in our results due to seasonality and other factors; dependence on suppliers and manufacturers; risks relating to foreign operations, including fluctuations in foreign currency exchange rates and restrictions on the import of our products; dependence on our employees; litigation and other liabilities relating to our business, including litigation and liabilities relating to our contracts and licenses, our products and systems, our employees, intellectual property and our strategic relationships; influence of certain stockholders; and stock price volatility.  Additional information regarding risks, uncertainties and other factors that could cause actual results to differ materially from those contemplated in forward-looking statements is included from time to time in our filings with the SEC, including under the heading "Risk Factors" in our most recent Annual Report on Form 10-K.  Forward-looking statements speak only as of the date they are made and, except for Scientific Games' ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.



The FRIENDS™ video slot from Bally reunites players with the beloved characters from the worldwide hit comedy that TV Guide Magazine named one of the 50 greatest shows of all time.


The AUSTIN POWERS™ theme brings "the international man of mystery" to life on WMS' Gamefield xD cabinet.


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SOURCE Scientific Games Corporation

Scientific Games Corporation
ICE Totally Gaming 2015