Shopify Announces New EMV Credit Card Reader That Accepts Chip and Pin, and Apple Pay
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Shopify Announces New EMV Credit Card Reader That Accepts Chip and Pin, and Apple Pay

Retail businesses who pre-order the reader will be enrolled in Shopify’s Liability Shift Protection Program

OTTAWA, Canada — (BUSINESS WIRE) — September 25, 2015Shopify Inc. (“Shopify”) (NYSE: SHOP) (TSX: SH), a leading cloud-based multichannel commerce platform, today announced the launch of its new credit card reader that will allow Shopify merchants in the U.S. to securely accept chip and pin, tap, and swipe credit and debit cards as well as contactless payment technologies like Apple Pay™.

The new card reader is designed for Shopify POS, the company’s iPad® and iPhone® point of sale system used by merchants in retail and pop up stores. Ordering the new credit card reader will allow merchants to prepare for the credit card industry’s October 1, 2015 EMV liability shift. Shopify is currently accepting pre-orders, with card readers to ship in Q4 2015.

“We want to make it easy for our merchants to accept any type of payment,” Guy Poirier, Retail Product Lead at Shopify. “With our new card reader, our merchants will be able to accept all of the most popular forms of payment available on the market today.”

All U.S.-based merchants that pre-order the new card reader will be enrolled in Shopify’s Liability Shift Protection Program. This protection program covers merchants against fraudulent chargebacks made using Shopify’s existing swipe credit card reader until the new card reader is received.

Shopify merchants can pre-order the new card reader today for $99, and accept credit cards with rates as low as 2.2%. For more information, please visit:

Apple Pay is easy to set up and users will continue to receive all of the rewards and benefits offered by credit and debit cards. In stores, Apple Pay works with iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, and Apple Watch.

For more information on Apple Pay, visit:

iPad and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. Apple Pay and Apple Watch are trademarks of Apple Inc.

About Shopify
Shopify is a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up and manage their stores across multiple sales channels, including web, mobile, social media such as Pinterest and Facebook, brick-and-mortar locations, and pop-up shops. The platform also provides a merchant with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes. Shopify currently powers over 175,000 businesses in approximately 150 countries, including: Tesla Motors, Budweiser, Wikipedia, LA Lakers, the New York Stock Exchange, GoldieBlox, and many more.


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