Toronto, November 11, 2015 – Environics Analytics (EA), the marketing services and data analytics company, has named Numeris its Partner of the Year for 2015. At EA’s Ninth Annual User Conference last week, EA President Jan Kestle singled out the organization for “the great insights they provide through their annual survey, and for their innovation in finding new ways to help our customers reach their audiences.”
Citing a partnership that dates to EA’s founding in 2003, Kestle praised Numeris as a valued collaborator in supplying high-quality consumer and media data to Canadian marketers. Its national Numeris RTS (Return to Sample) survey, which this year queried over 44,000 respondents on purchase, leisure and media behaviour, was a key source for imaging the 68 segments in EA’s PRIZM5 segmentation system. In addition, EA’s Opticks Powered by Numeris database provides lifestyle and media profiles for more than 3,400 variables across a wide range of topics—from radio and TV usage to retail, financial, technology and travel behaviour. Both data products help businesses and not-for-profits better understand their customers and markets for a range of media and marketing applications.
“Our partnership has had a significant impact on what we do and how we help our clients,” said EA’s Kestle. “They’ve used our PRIZM system to help complement their survey, and they’ve applied our lifestage- and urbanity-oriented approach to describe their own target groups to their members. We applaud Numeris not just because of the size of their annual survey but because of their enthusiasm in working with us to evaluate new data sources and pursue new business opportunities.”
Ricardo Gomez-Insausti, Ph.D., Vice President of Research & Respondent Contact Centres at Numeris, thanked EA for the award. “We’re proud that Numeris was honoured by Environics Analytics as its Partner of the Year,” said Dr. Gomez-Insausti. “It is gratifying to receive this recognition of our long-running partnership and we’re pleased that EA has made innovative use of our data that offers detailed intelligence about consumers and markets across Canada. We look forward to our continuing fruitful collaboration.”
The Partner of the Year award was presented at EA’s annual user conference, which this year attracted more than 500 participants from companies in a variety of industries as well as from the public and not-for-profit sectors. With a theme of “Analytics That Count,” the day-long event featured case study presentations, a keynote address on innovation and demonstrations of data-based business intelligence tools, such as EA’s popular PRIZM5 and ENVISION5. Among the presenters were representatives from General Motors, Dell Canada, MLSE, New Brunswick Power, UNICEF, CAA National, Viking Cruises, The City of Calgary, IESO, Cineplex, Affinity Credit Union and St. Michael’s Hospital Foundation.
Operating since 1944, Numeris (formerly BBM Canada) provides broadcast measurement and consumer behaviour data, as well as industry-leading intelligence, to a membership and licensee base that includes Canadian broadcasters, advertisers and agencies, as well as other broadcast-related organizations. Using sophisticated data tracking and measurement technologies and services, Numeris gathers relevant information on audience behaviours during and after broadcasts, giving our members business-critical insights into the impact of broadcast content and consumer behaviour. By providing important audience and consumer behaviour information and intelligence, we enable our members to deliver relevant, high-quality programming that meets the needs and wants of Canadians.
About Environics Analytics
The premier marketing and analytical services company in Canada, Environics Analytics helps customers turn data and analytics into insight, strategy and engagement. EA offers the full range of analytical services—from data supplier to strategic consultancy—and provides over-the-counter reports, purpose-built software-as-a-service and a wide variety of modelling approaches. Its team of quantitative marketers, modellers and geographers are expert at helping organizations identify their business challenges, develop data-driven solutions and achieve success along every phase of their analytics journey. EA is a member of the Environics group, a unique alliance of companies dedicated to providing intelligent research, analytics and communications. To learn more, visit our website at environicsanalytics.ca, or contact us at 416.969.2733 or Email Contact.