ZEROTECH Unveils DOBBY, the Pocket Size Selfie Drone, Making Aerial Photography Accessible to Everyone
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ZEROTECH Unveils DOBBY, the Pocket Size Selfie Drone, Making Aerial Photography Accessible to Everyone

HONG KONG — (BUSINESS WIRE) — September 5, 2016 — At IFA 2016, ZEROTECH unveiled the DOBBY, a consumer selfie drone that folds and fits in your pocket. With intelligent features that make aerial photography quick and easy for drone experts and beginners, DOBBY is ZEROTECH’s first ever product to be launched internationally and will be available later this month in the United States and Canada, as well as across Europe.

Chief Executive Officer of ZEROTECH Yang Jianjun said, “We aim to build the best drones and UAV technologies and to make them available to everyone. With its user-friendly features and pocket size, DOBBY embodies the spirit of our company.”

Made for Photography, Made for Everyone

DOBBY empowers everyone to master aerial photography within five minutes. Featuring motion guided control connected to your cellphone, DOBBY provides a simple, intuitive user interface, enabling consumers to utilize features such as palm take-off and landing, voice-enabled control, one-click rolling and dual satellite positioning with ease. The drone includes a 13 megapixel camera with a field of view of 75 degrees and 1080p FHD video capabilities, producing crystal-clear pictures and videos, even from a distance.

Vice President of R&D ZEROTECH John Zhou said, “Before DOBBY, aerial photography was deemed niche and only for professional photographers. With the launch of our first consumer selfie drone, we want to bring smart innovation that fits in a pocket to consumers around the world.”

Intelligent Drone That Fits Your Pocket

With its patented design, DOBBY is lightweight and can fold up to fit into your pocket. Despite weighing a mere 199g, DOBBY combines the best-in-class technologies characteristic of high-performance drones, including 3-axis electronic image stabilization system, gesture control1 and target tracking, making DOBBY one of the few drones that uses CV technology rather than GPS to enhance precision within a short reaction time. Additionally DOBBY offers 9 minutes of flight time and supports both Qualcomm® Quick Charge™ technology and portable chargers, making it the ideal drone for on the go flying.

DOBBY is based on the Qualcomm® Snapdragon™ Flight platform, a highly optimized platform targeted specifically for consumer drones and robotics applications. Snapdragon Flight is based on the Snapdragon 801 processor, with GPS, 4K capture, and robust connectivity, along with advanced drone software and development tools, bringing cutting-edge mobile technologies to create a new class of consumer drones.

Making Consumer Drones Available to Everyone

Launching DOBBY is the first step to ZEROTECH’s bigger plan to expand its consumer drone business globally and plans to introduce more consumer products, such as mini gimbals, to the market in the coming year.


DOBBY will be available in the United States and Canada, as well as across Europe in late September. Prices and channels are as follows:



For more details please visit:

For high resolution product images and videos, please visit:


Founded in 2007 and headquartered in China, ZEROTECH is a world leading supplier of smart drones and smart UAVs, with expertise in UAV technologies such as flight controller, gimbals, HD video transmission, CV, binocular, and image stabilization. With “ BE SMART BE INNOVATIVE” as its guiding principle, ZEROTECH has developed products that have been used in mapping, security, filming, agriculture, inspection of power lines and scientific research. For close to a decade, ZEROTECH has built best-in-class industrial use drones. In 2016, they are expanding their drone technologies to global consumers, beginning with the cutting-edge, personal, pocket sized DOBBY drone. ZEROTECH has strengthened its relationship with Qualcomm Technologies since 2015 to promote the development of the UAV industry. Early in 2016, ZEROTECH patented new technological innovations in electronic image stabilization and binocular obstacle avoidance.

To learn more, visit

Facebook: ZerotechGlobal
Instagram: zerotech_global

Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Snapdragon Flight and Quick Charge are trademarks of Qualcomm Incorporated. Other product and brand names may be trademarks or registered trademarks of their respective owners.

Qualcomm Snapdragon, Qualcomm Quick Charge and Qualcomm Snapdragon Flight are products of Qualcomm Technologies, Inc.

DOBBY - Key Specifications
Folded dimensions   135mm x 67mm x 36.8mm
Weight   199g
Camera   13M Pixel / 1080p FHD Video
Shooting modes   Real time shooting / Self-timer shooting / Burst

• Outdoor: GPS + GLONASS Dual Satellite Positioning

• Indoor: Sonar + Optical Flow positioning


Other features  

• Voice enabled control

• Palm take-off and landing

• Motion guided control

• Target tracking

• 3-axis electronic image stabilization system

• One-click sharing to social media


1 Functions will be available soon. Please look forward to updates in the Do. Fun APP
2 Prices expressed in USD exclude tax, whereas those expressed in EUR include VAT.



Tony Zhong, (+86) 135 2118 4861
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Edelman for ZEROTECH
Cora Mok, (+852) 2837 4798
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