Territory Design and Mapping Has Just Gotten Easier

NORWICH, VT -- (MARKET WIRE) -- 22-03-2005 -- Maponics, LLC, a nationwide provider of custom mapping solutions, announced today the expansion of its sales territory design and mapping capabilities. This development enables managers to create territories that make as much sense in the field as they do on paper -- a key to maximizing profitability and employee satisfaction.

Through a new multi-phased process, Maponics is able to work with managers to define the best sales territory design. Initially, the ideal size and number of territories and other specifications (such as demographics and customers per territory) are identified. The cartographic team then aggregates geographic units (for example zip codes, census tracts, etc.) in accordance with all client specifications, to form balanced territories. Maponics is unique in its ability to take into account on-the-ground obstacles, such as highways and major roads, a capability that eliminates costly territory overlaps and areas of missed opportunity.

Once individual territories are created, the client determines the tools needed for optimal implementation. In some cases a report listing each territory's definition suffices. Often custom territory maps provide the level of detail necessary to facilitate implementation. In these cases, the client decides the color scheme, map size and custom graphics used, as well as the map format, depending on whether a digital image, printed wall-map or interactive web-based solution will be most useful. For companies with personnel in-the-field, Maponics frequently delivers custom territory maps for each staff member, showing streets and outlining boundaries to minimize time spent navigating to and within individual territories.

Tom Berry of Fuelman of Dallas-Forth Worth contacted Maponics for sales territory design to divide up the 23 counties his company serves. As Berry explains, "Maponics was able to provide a list of prospect businesses determined by SIC code, map them by ZIP Code, and aggregate them into multiple balanced territories that included both urban and rural sections of the city. This map has increased our ability to manage time and driving expense in the field, by empowering each sales person to determine which areas of their territory hold the most potential business."

About Maponics

Maponics provides custom mapping and geographic targeting to sales and marketing organizations. Maponics is committed to serving businesses in a knowledgeable, fast and affordable manner. The company is located in Norwich, VT, and can be reached at 1-800-762-5158. http://www.maponics.com/

Zephyr Sherwin

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