McGuire Real Estate First to Provide High Tech Map-Based Searching for Bay Area Home Buyers "One Map is Worth a 1000 Mouse Clicks"
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McGuire Real Estate First to Provide High Tech Map-Based Searching for Bay Area Home Buyers "One Map is Worth a 1000 Mouse Clicks"

SAN FRANCISCO—(BUSINESS WIRE)—Nov. 2, 2005— McGuire Real Estate, the San Francisco-based firm specializing in luxury real estate, and RealBird, Inc., the Redwood City-based provider of interactive, online maps and Geographical Information System (GIS) tools tailored for the real estate industry, announced today the launch on McGuire's web site of a comprehensive, easy to use map-based search tool for homes for sale in the Greater Bay Area. Illustrating that "one map is worth a thousand mouse clicks," the new web site feature provides not only interactive street maps, but also aerial, topographical and Google maps to improve the home buying process.

Although map-based search tools for real estate began appearing 18 months ago, this is the first interactive application in the Bay Area. Homebuyers find it easier to browse listings using the map to identify specific search areas and to view information about each property without having to click to additional pages. Street, aerial, and topographical maps add additional flexibility. The visibility of landmarks and other data makes these maps even more beneficial for the home buying search.

"McGuire is committed to making the process of buying or selling homes a rewarding experience," explains Charles Moore, McGuire's chief executive officer. "This interactive, map-based search technology is much more user friendly than the existing search tools. We decided to use RealBird's technology because they are the leading innovator in their field and we believe that real estate competitiveness depends increasingly on innovations in high technology."

Featuring RealBird's map-based search tool, McGuire's web site enables consumers to click on an area of a map and view all of the listings there. By mousing over an icon they can view a snippet of information about a property, or click for a detailed property description page. Consumers can search much faster and obtain a realistic snapshot of what's available in the market place.

"We are very pleased that a prestigious firm such as McGuire chose to work with us," says Gabriel Gross, founder and president of RealBird. "McGuire's focus on innovation is a perfect fit for the cutting edge technology that RealBird creates."

About McGuire Real Estate

Since 1919, McGuire Real Estate ( www.mcguire.com) has been an integral part of the real estate scene in the San Francisco Bay Area. A mid-sized, regional boutique, McGuire specializes in luxury real estate but applies the highest standards of service to properties in every price range, and to every client. This "customer first" philosophy and local focus have proved a winning formula, helping McGuire grow from a two-person office with $1.0 million in real estate sales volume in 1980, to a highly respected $1.3 billion operation in 2004.

About RealBird

RealBird's service ( http://www.realbird.com) includes street, aerial and topographical maps, broker-branded driving directions and various visualized data layers, with interactive hotspots that can be linked to photos, websites or virtual tours leading to a superior home buying experience. RealBird's recently announced map-based search service couples the traditional, form-based search with the ability to browse listings on a street or aerial map. Full integration with Google Maps and the Google Earth Viewer are also included.

(TM) RealBird is a trademark of RealBird Inc.



Contact:
McGuire Real Estate
Alex McJunkin, 415-296-2186

Email Contact
or
RealBird, Inc.
Gabriel Gross, 866-771-2570

Email Contact

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