Look up and Call in at Your Local ALLPHONES Store, thanks to Multimap’s Premium Online Mapping Services
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Look up and Call in at Your Local ALLPHONES Store, thanks to Multimap’s Premium Online Mapping Services

ALLPHONES, Australia’s largest specialist multi-carrier telecommunications retailer, and Multimap, one of the world’s leading online mapping providers, today joined forces to enable customers to search for their nearest ALLPHONES outlet by state, and to access street-level maps with zoom in/out and pan N,S,E,W functionality, in a matter of seconds. The site enhancement represents an invaluable tool for customers, and is expected to increase footfall through the doors significantly.

To access a list of nearby ALLPHONES stores, visitors to http://www.allphones.com.au click on the ‘Store Locator’ link at the top of the page, and select a state. Each item delivered includes basic store information including full address and contact details, plus a link to an easy-to-read, interactive map. Customers zoom in/out and pan N,S,E,W using the arrows that appear beneath the map.

Chris Warrick, managing director of Multimap Australasia, said, “Multi-channel strategy is one of the key drivers of success in business, so it’s of paramount importance to deliver services that prompt online customers to proceed to make a purchase in both on- and off-line contexts. The provision of accurate maps 24x7 is an essential part of boosting the ratio of online to physical visitors, and we are delighted that ALLPHONES has selected Multimap to deliver the goods!”

About Multimap

Multimap is one of the world’s leading providers of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk, and interactive TV platforms and in multiple languages.

The public website, www.multimap.com, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada, New Zealand and Australia; road maps of the world; door-to-door travel directions; aerial photographs; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 10 million unique users, registers more than 160 million page impressions every month, and is one of the top 10 most visited websites in the UK. Multimap recently featured in The Sunday Times Fast Track 100 league table of fastest-
growing unquoted UK companies across all sectors.

In the Australian and New Zealand markets, leading companies including Wotif.com.au, Flight Centre.com.au, PropertyLook.com.au, eHound, aussiehome.com, Commercial Real Estate and Colliers International New Zealand, have selected Multimap as their online mapping partner. Thanks to partnerships with key data providers, such as PSMA and Terralink, we offer the most accurate and comprehensive coverage of Australia and New Zealand on the market.


ALLPHONES is Australia’s largest specialist multi-carrier telecommunications retailer, with over 120 stores nationally.

Our model has the following features:

•        We are the only company in Australia who directly sells contracts for Optus, Virgin, ‘3’ and Vodafone. We sell pre-paid for all of these, as well as Telstra, Orange and Boost;
•        All stock is provided on consignment;
•        We operate a true partnership by sharing gross profit. There are no royalties based on turnover;
•        Everything from lease negotiation through to operating your store is turn-key.