Cole Haan, Loehmann's Incorporated and Friedman's Jewelers Join MapInfo's Customer Roster; From Dress Shoes to Diamonds, MapInfo Location Intelligence Provides Strategic Blueprints for Growth, Identifies Most Profitable Sites and Markets for Expansion
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Cole Haan, Loehmann's Incorporated and Friedman's Jewelers Join MapInfo's Customer Roster; From Dress Shoes to Diamonds, MapInfo Location Intelligence Provides Strategic Blueprints for Growth, Identifies Most Profitable Sites and Markets for Expansion

TROY, N.Y.—(BUSINESS WIRE)—Nov. 7, 2005— MapInfo Corporation (NASDAQ: MAPS), the leading global provider of location intelligence solutions, today announced that three premier businesses, Cole Haan, Loehmann's Incorporated and Friedman Jewelers, have recently selected its technology for target marketing programs which include site selection and sales forecasting. The following is a sampling of the work MapInfo is delivering to these companies:

Cole Haan

Renowned for its 'modern artisan quality,' Cole Haan has been an icon of American fashion since its inception in 1928. While the business began with men's shoes, Cole Haan has evolved into a leading brand for both men's and women's footwear, accessories and outerwear. Today, as a part of Nike, Inc., the company operates on three continents and has 77 Cole Haan(R)-brand stores worldwide. The company turned to MapInfo to provide research and direction in order to successfully expand its shoe and accessory stores. Using MapInfo Smart Site Solutions(R), Cole Haan will be able to determine the best markets and the optimal number of sites within those markets in order to maximize its network. Further, MapInfo will provide strategic insight into the cross shopping tendencies of customers between the shoe and accessory departments.

Friedman's Jewelers

With more than 680 stores across the country, Friedman's Jewelers is the third largest specialty retailer of jewelry in the United States. Friedman's Jewelers selected MapInfo and its location intelligence technology to assess and improve the performance of its stores as well as to develop more strategic real estate programs. These programs include assessing, based on sales potential, the optimal real estate strategy in each operation market including the identification of new site opportunities, relocations and store closures.

MapInfo Smart Site Solutions, Site Evaluator and valuable consulting will also enable Friedman's to answer questions such as whether mall locations are more or less advantageous than street level locations, taking into account for the synergies offered by retail adjacencies and co-anchors, as well as other location-specific site variables such as demographics, visibility and accessibility.

Loehmann's Inc.

Loehmann's Inc. is a national upscale, off-price specialty retailer operating 50 stores in 17 states. Loehmann's has turned to MapInfo to create a new store site selection system that determines how many new stores its territories can support and prioritize new opportunities for store sites. Loehmann's purchased MapInfo Smart Site Solutions and Site Evaluator products and will rely on MapInfo consultative services to forecast sales and ensure the retailer optimizes each new store location.

"For more than 40 years, MapInfo has evolved its site selection best practices by serving the marketing needs of hundreds of small, medium and large organizations in all industries," said Mike Hickey, COO of MapInfo. "We look forward to working with Cole Haan, Loehmann's Inc. and Friedman's Jewelers to improve their existing locations and expand their business by arming them with the intelligence they need for success."

About MapInfo Corporation

MapInfo is a global company and the leading provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. MapInfo solutions are available in 20 languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, N.Y., MapInfo is on the World Wide Web at

MapInfo, MapInfo Smart Site Solutions and Site Evaluator are trademarks of MapInfo Corporation and/or its subsidiaries and affiliates. Cole Haan is a registered trademark of Cole Haan Corporation.

Of Note

This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of MapInfo products and integration of MapInfo products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company's most recent quarterly report on Form 10-Q filed with the Securities and Exchange Commission under the heading "Factors Affecting Future Performance." MapInfo takes no responsibility to update any forward-looking statements.

MapInfo Corporation
Angela Girard, 518-285-6000

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