Redlands, California—ESRI has announced the 2005 release of its segmentation system, Community Tapestry, at the ZIP+4 geography level. For more precise segmenting of customer records, users can employ this data to quickly and easily append detailed market segmentation codes to customer records at the ZIP+4 level.
“Community Tapestry ZIP+4 segmentation provides a higher resolution of detailed segmentation appended to large customer databases,” said Catherine Spisszak, Community Tapestry product manager, ESRI. “This enhancement helps companies, agencies, and organizations to segment targeted markets more precisely and save money on their direct mail projects. This is another example of ESRI’s commitment to provide our clients with data that improves their business efficiencies.”
Mail houses, list brokers, credit card companies, nonprofits, and any organization that sends large promotional mailings will benefit from this geography level segmentation data. Appending Community Tapestry codes to customer databases provides an unprecedented level of detail for each customer record. Accurately segmenting a database and targeting the message to mail recipients will increase the response rate, eliminate the possibility of mailing to the wrong audience, and reduce mailing costs.
This latest release of Community Tapestry ZIP+4 includes recent aggregated consumer information from Acxiom Corporation’s InfoBase database and ESRI’s 2005 demographic updates. Community Tapestry classifies the diverse U.S. market into 65 segments based on attributes such as income, home value, housing type, household composition, age, and other key drivers of consumer behavior.
For more information about Community Tapestry, visit www.esri.com/tapestry or call 800-292-2224.