February 13, 2006 -- Multimap, one of the world’s leading online mapping providers, today announced the implementation of its online mapping services for the Commonwealth Travel Services Corporation (CTC), at the Travel Distribution Summit in Singapore (14th & 15th February, 2006). Now, customers of one of the largest and most trusted travel and tour operators in Singapore can access content-rich, easy-to-read interactive maps of their hotel destinations in Thailand, Taiwan and Hong Kong. The site enhancement is expected to increase the conversion rate of lookers to bookers, by lowering the barriers to booking online.
James Bamford, Business Development Director, Multimap Australasia, will examine the relationship between online mapping services and increased bookings and customer loyalty in the travel sector at the Travel Distribution Show at 10am on 15th February.
Joycelyn Su, Senior Outbound Manager, CTC, “We are thrilled to offer our customers access to street- and regional-level map coverage of the Thailand, Taiwan and Hong Kong. Multimap’s coverage is without doubt of the best quality consistently for these areas, making it the obvious mapping partner of choice for CTC. The implementation of the service was straightforward and achieved in a matter of days; couple this with the expected boost in sales, and the ROI is considerable.”
To access a list of hotels in Thailand, Taiwan and Hong Kong, with their respective hotel rates and cities, visitors to
www.ctc.com.sg click on the Hotels Rates’ link to the left of the screen. Once they have selected a hotel of interest by clicking on it, further details are delivered, including a street-level map, with zoom in/out and pan N,S,E,W functionality, on which the exact location of the hotel of interest is pinpointed with a red circle. The maps delivered flag up local points of interest such as museums, sports grounds, metro stations, hospitals and golf courses, ensuring that people researching hotels on CTC have as much location information to hand as possible when they come to booking a hotel.
Chris Warrick, Managing Director, Multimap Australasia said, “Multimap has almost a decade’s experience in providing premium online mapping and location-based services to companies across the globe, many of which are in the travel sector. Our business clients tell us that the addition of our mapping services to their web sites boosts their customers’ confidence to proceed to make a booking. If a holiday maker or business traveller can see how close a hotel really is to a particular venue, conference centre or tourist site, on a map, rather than having to rely on a written promise — and see what else is located in the area — they are much more likely to make a booking. We’re delighted to welcome CTC on board, so that its customers may also reap the benefits of this invaluable service.”
Multimap’s business clients in the travel sector, include Wotif, Total Travel, Jasons Travel Media, Flight Centre, Check-in, Medina, HotelTravel.com, lastminute.com, Wyndham, ebookers, Radisson, Opodo, Laterooms, Active Hotels, and Hilton International. Please download a brochure from
Multimap is one of the world’s leading providers of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk, and interactive TV platforms and in multiple languages.
The public website,
www.multimap.com, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada, New Zealand and Australia; road maps of the world; door-to-door travel directions; aerial photographs; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 10 million unique users, registers more than 160 million page impressions every month, and is one of the top 10 most visited websites in the UK. Multimap recently featured in The Sunday Times Fast Track 100 league table of fastest-growing unquoted UK companies across all sectors.
In the Australian and New Zealand markets, leading companies including Wotif.com.au, Flight Centre.com.au, PropertyLook.com.au, eHound, Cabbiexpress, aussiehome.com, Commercial Real Estate and Colliers International New Zealand, have selected Multimap as their online mapping partner. They tell us that our location-based services not only offer rich content that enhances the user's experience of their sites, but that they also drive people to their real-world locations. Increased footfall through the doors translates easily and quickly to growth in sales.
About Commonwealth Travel Services Corporation (CTC).
Established in 1990, Commonwealth Travel Services Corporation Pte Ltd (CTC Holidays) is one of the largest and most trusted travel and tour operators in Singapore.
CTC Holidays provides a one-stop service point for any individual’s and companies’ inbound and outbound travel needs. This is made possible with the support of its overseas offices in Shanghai, Taiwan and Vancouver and more than 100 staff in Singapore.
Already the market leader for China Outbound Tours, CTC Holidays is also known for its worldwide leisure tours to Europe, USA, Australia, New Zealand, Japan, Korea, Taiwan, ASEAN and exotic destinations like Egypt, Turkey and South Africa.
With 15 years commitment to reliability, excellent service and competitive pricing, CTC Holidays has made it their business to exceed the travel expectations through its tailored services for every customer - from corporate, group and personal travel to wholesale services for our business associates - across the whole travel industry.