Appello enables unique navigation offer for BT BlackBerry customers
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Appello enables unique navigation offer for BT BlackBerry customers

Gothenburg, Sweden. 2006-05-16: Swedish company Appello becomes the first navigation provider to power the launch of a dedicated BlackBerry® navigation offer into the customer base of a European mobile network operator. BT introduces Navig8 mobile navigation as a service to its BlackBerry® customers.

“This is another big step for us. BT has a very interesting and unique approach where the navigation service is part of a bundled offer on their BlackBerry devices. The corporate profile of the BlackBerry users also means that we address the all important professional market”, explains Leif Sundström CEO of Appello Systems. “The power of the BlackBerry handhelds, the Navig8 service and the “all-in-one” solution that BT offers will be a successful combination.”

Navig8, powered by Wisepilot from Appello, was launched exclusively by Elite Mobile in the UK at the end of 2005. Navig8 is offered by BT to its corporate customers as well as internally to its associated companies. It will be promoted to BT’s 22 million consumer customers through a variety of marketing activities. BT customers that sign up for the BlackBerry 8700TM will have the option to also add Navig8 mobile navigation to their subscription. This is a unique and first of a kind market launch of a navigation service for BlackBerry Wireless Handhelds TM by a mobile network operator.

“We are excited about the possibility to offer mobile navigation from Appello and Elite as part of a bundled offer to our BlackBerry users. We get access to an innovative and high quality navigation service. Our tests and evaluation of different navigation solutions show that the Navig8 product met our demands on quality and flexibility and we expect the offer to be well received by our customers.”, says Malcolm Langford-Clarke, Head of Business Device Portfolio at BT.

Barry Nash, Director, Sales and Marketing for Elite Mobile said: “Navig8 has exceeded even our most optimistic sales forecasts since its launch and we are very confident that BT’s business channels will significantly benefit from the product.” Navig8 is ideal for BT’s mix of corporate and consumer customers, offering a combination of unbeatable quality and value-for-money, with all the functionality and more, of far more expensive systems.”

Navig8 powered by Wisepilot transforms mobile phones into comprehensive satellite navigation systems providing turn-by-turn navigation with maps and voice instructions with access to continuous map updates and the fastest service on the market. Navig8 is compatible with over 50 different mobile phone models and can be used for navigation and maps in UK, Ireland and mainland Europe. Navig8 uses digital map data from leading provider NAVTEQ and the industry leading geospatial software platform from US company Telcontar.

“With BT’s introduction of our navigation service into their customer base we continue to prove that we are able to deliver tailor-made navigation services that fit every customer’s unique situation and prerequisites. I think this is one of the keys to why Appello and our customers are successful” concludes Leif Sundström.


Leif Sundström, CEO, Appello
Mobile: +46 706 15 51 46
E-mail: Email Contact

Barry Nash, Director Sales & Marketing, Elite Mobile Plc
Phone: +44 7836 555888
E-mail: Email Contact

About Appello

Appello is a leading provider of mobile navigation solutions and offers turn-key solutions to telecom operators and enterprise customers. Appello has developed WISEPILOT™, a unique navigation platform for mobile devices providing applications to the automotive and telecom industry. Appello and Wisepilot power several of the most successful market introductions of mobile navigation by telecom operators in Europe. Appello is headquartered in Gothenburg, Sweden.

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About Elite Mobile

Elite Mobile is one of the UK's premier distributors of mobile and data handsets and a major supplier of mobile accessories. Elite is committed to providing the best quality products and customer service and have a reputation for new product innovation.
Elite has a significant dealer distribution network and work closely with all the major UK channels such as Carphone Warehouse, Dial-a-Phone, Argos, Vodafone and T-Mobile to name a few. In addition Elite has partnered with TMTI (Talk Me Through It) to provide a high level of after sales customer support for their Bluetooth and Navig8 product range.

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NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 1,900 employees located in 131 offices in 21 countries. Its European headquarters are in Veldhoven, Netherlands.

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NAVTEQ is a trademark in the U.S. and other countries. © 2006 NAVTEQ. All rights reserved.

About Telcontar

Telcontar is a recognized leader in the Location-Based Services (LBS) industry. Telcontar provides the enabling geospatial software platform that powers today's leading location-based applications such as mapping, driving directions and navigation, "local search", on-line yellow pages, tracking, trip planning, and real-time traffic information. Its specialty is providing high-volume, rapid response solutions ideal for Internet, wireless and telematics applications where scalability, speed and reliability are vital. Telcontar clients include Yahoo!, Google, Ask Jeeves, Rand McNally, Motorola, Hutchison Mobile, Pharos, ATX, Appello, Networks In Motion and Telenav. Telcontar's application development tools enable customers to uniquely customize the look and feel of their applications to meet their market needs. Telcontar is privately held and headquartered in San Jose, California.

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