SRC Partners With Lebhar-Friedman, Inc. and MetaCarta Integrating Real-time Article Access Into www.DemographicsNow.com
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SRC Partners With Lebhar-Friedman, Inc. and MetaCarta Integrating Real-time Article Access Into www.DemographicsNow.com

Industry leading demographics Web site now makes it possible for users to conduct qualitative, lifestyle and demographic analysis from one business intelligence application

LAS VEGAS, May 21 /PRNewswire/ -- (ICSC 2006 Booth #469) -- SRC, LLC., a leading developer of geographic business intelligence software, announced today the addition of real-time article access functionality from MetaCarta, a geographic intelligence provider, and content from Lebhar-Friedman, Inc., the leading independent publisher and provider of information to the retail, foodservice, and healthcare communities, to http://www.DemographicsNow.com. Currently, the Web site enables users to run timely and comprehensive analysis for all U.S. geographies and addresses in seconds. Unlike other demographic data that is available from the government or other Web sites, www.DemographicsNow.com now gives its subscribers search engine functionality with the ability to research leading industry articles and news, which are geographically relevant, based on the users' geographic area of interest.

"The partnerships with Lebhar-Friedman and MetaCarta are enabling DemographicsNow users to conduct qualitative, lifestyle and demographic analysis within a single business application, decreasing the time spent on outside research and increasing the efficiency of existing business processes," said Dean Stoecker, president and CEO of SRC.

With the addition of real-time article access from Lebhar-Friedman and MetaCarta users now have the ability to:

    * Visualize research analysis in real time -- Combine geographic
      information and visualize article placements, potential and existing
      property locations within a fully interactive map

    * Improve competitive insight -- Identify magazine and web site articles
      that have recently been published on competitors or potential property
      locations

    * Save time and money -- Decrease the amount of time and money spent on
      qualitative research outside of 
www.DemographicsNow.com, i.e. online
      article searches, paid clip services, etc.

The Article Search functionality can be refined with search word(s), phrases, terms, date range and the geography selection tool, providing an intelligent solution that enable users to understand the activities of competitors based on geography. For example, by searching the retail publications of Lebhar-Friedman, a chain store business owner can learn if a competitor is opening a store in an area of interest or if development is planned in a particular region.

Advanced benefits on www.DemographicsNow.com -- Create unlimited custom reports using thousands of variables affecting your business:

    * Unlimited access to demographics, maps and reports for all U.S.
      geographies including, streets, highways, intersections, rivers, parks,
      city boundaries, etc.

    * Analyze geographies based on custom radii, custom drive times, counties,
      census data, neighborhoods, U.S. Places, DMA's, zip codes, etc.

    * Access to over 40 templates for summary, comparison and ranking reports

    About DemographicsNow

www.DemographicsNow.com is the industry's premier online market demographic analysis Web site developed by SRC, LLC. The site brings users the data they need, quickly, to make sound business decisions before the competition. With www.DemographicsNow.com users can analyze the demographic and market potential of any geography in the U.S.

About SRC

Founded in 1997 and headquartered in Orange County, CA, SRC, LLC. gives businesses the insight they need to identify and capitalize on valuable new business opportunities before their competition. SRC's comprehensive suite of geographic business intelligence applications empowers all employees, from C-level executives to business users, to retrieve and transform data from multiple independent sources regardless of its format or country of origin into actionable intelligence. It's all done easily, quickly and reliably to help users attract new customers, increase sales and run their businesses more effectively locally, or around the globe. For more information, visit http://www.ExtendTheReach.com.

About Lebhar-Friedman, Inc.

Lebhar-Friedman, Inc. is the leading independent publisher and provider of information to the retail, foodservice, and healthcare communities. For 81 years, Lebhar-Friedman has been committed to providing timely, provocative and essential information to it's over half a million subscribers. For more information please visit: http://www.LF.com

About MetaCarta

MetaCarta, a leading provider of geographic intelligence, offers comprehensive analysis tools to enable better business decisions. Founded by a team of MIT researchers in 1999, MetaCarta provides groundbreaking technology that bridges the gap between Geographic Information Systems (GIS) and text search. The company presents innovative solutions that improve decision-making by making it possible for customers to place documents on a map. The company is privately held, with offices in Cambridge, MA, Vienna, VA, and Houston, TX. To learn more about MetaCarta, please visit http://www.metacarta.com.

CONTACT: Melody Callaway, VolumePR, +1-720-529-4850, Email Contact

Web site: http://www.DemographicsNow.com/
http://www.ExtendTheReach.com/
http://www.LF.com/
http://www.metacarta.com/