Genasys LBS know-how helps friends to find friends in Australia

September 18, 2006 -- Last month saw Australian mobile operator Optus launch Friend FindA, the latest in its line of FindA location based services. In this project, Genasys carried out the role of integrator, connecting the application to key operator systems and safeguarding the function of user privacy processes. Friend FindA allows friends to find each other quickly and easily using their mobile phone*. Privacy is ensured through the requirement for mutual consent and the ability of users to make themselves “invisible” at any time. After a promotional period (ending September 30) during which the service is free, the application will be available on a per request and subscription basis.

The application itself was built using an existing application by Genasys partner Trackwell, who modified and extended it to provide the specific features set forth by Optus.

Friend FindA was integrated with several critical operator systems such as the location server, map provisioning system, SMS channel and the OptusZoo portal.

“We’re pleased with the results of the project and with Optus’ clear commitment to promotion among its subscriber base”, observes Miguel Castro, Genasys Asia and Pacific Sales Manager. “They are using all of their main channels of communication to promote the new service and we expect very positive results from their campaign.”

Having long been active as the middleware and ASP links in the LBS value chain, Genasys has made a commitment to the development and promotion of new location-based services, both with mobile operators and as a developer and ASP for third parties. “This is the first project of many we expect to be delivering in the coming months and into 2007. It is our position that LBS hasn’t nearly reached its potential and we’re focussing our efforts on making it happen.“ Mr. Castro comments.

For more information about the Friend FindA application, go to the OptusZoo portal: www.optus.com.au/zoo/friendfinda

In 1994 Genasys was founded with the mission to develop innovative and intelligent geospatial solutions for the global telecommunications market. Delivering solutions that range from business-oriented data modeling to mobile location services, Genasys has kept pace with the new developments in the market while staying true to its core vision. Working from extensive experience in professional services and product development, the Genasys team is proud of the relationships it has built with its clients and of the challenges inherent in the goal of consistently exceeding expectations in every project they complete.

* Only available on XML supported handsets.


Read the complete story ...


Review Article Be the first to review this article
Harris

Featured Video
Jobs
Senior Mechanical Engineer for BAE Systems Intelligence & Security at Arlington, VA
Geospatial Systems Administrator for BAE Systems Intelligence & Security at arnold, MO
Geospatial Analyst - Senior for BAE Systems Intelligence & Security at Springfield, VA
Mechanical Design Engineer 3 for KLA-Tencor at Milpitas, CA
Senior Structural Engineer for Wiss,Janney, Estner Assoicates, Inc at houston, TX
System Designer/Engineer for Bluewater at Southfield, MI
Upcoming Events
ArcGIS: Introduction at Environmental and Natural Resource Building 14 College Farm Rd New Brunswick NJ - Feb 1 - 22, 2018
International LiDAR Mapping Forum at Hyatt Regency 650 15th Street, Denver CO - Feb 5 - 7, 2018
Automated ISR & Battle Management Summit at Mary M. Gates Learning Center Alexandria VA - Feb 13 - 14, 2018
2018 Los Angeles Geospatial Summit at USC Radisson Hotel 3540 S Figueroa St. Los Angeles CA - Feb 23, 2018
Teledyne Optech
Teledyne:
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2018 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise