MapInfo and The Rochester Group Forge Alliance to Strengthen Location Intelligence Solutions for Communications Industry
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MapInfo and The Rochester Group Forge Alliance to Strengthen Location Intelligence Solutions for Communications Industry

TROY, N.Y.—(BUSINESS WIRE)—December 13, 2006— MapInfo Corporation (NASDAQ: MAPS), the leading global provider of location intelligence solutions, and The Rochester Group (TRG), a leading business process consulting and software application development company, today announced a strategic alliance to deliver enhanced data integration, data management and custom software for location intelligence solutions across the communications industry

TRG's expertise in turning data into valuable business information combined with MapInfo's location intelligence solutions enables communications companies to make more accurate and faster sales decisions. A company can now use its own data, such as sales history, and combine it with industry-specific data in order to pinpoint existing customers and uncover new ones as well as better align their sales channels and deliver more effective coverage.

MapInfo and TRG solutions also enable communications companies to identify which areas have both the infrastructure as well as the demographics to support specific products launches. Additionally, it will allow for the optimization of sales staff by locating and targeting areas that are currently under served, but have infrastructure to support additional growth.

"Our software and consulting services have a powerful impact on increasing revenue and sales efficiency for communications companies--as already proven though our successful work with one of the country's leading wireless carriers," said Bob Miller, president, TRG. "Now, by combining our data integration and analysis capabilities with MapInfo location intelligence solutions, more organizations in the telecommunications industry will be able to benefit from aligning business resources to effectively target sales efforts, better understand demographics and maximize trade area profitability."

"By working with TRG, MapInfo is able to strengthen the capabilities of location intelligence in the communications industry and more comprehensively meet their specific and unique business demands," said Chris Cherry, director of communications industry strategy, MapInfo. "This partnership will enable communications providers to more accurately align their customers, prospects and sales resources."

About The Rochester Group

The Rochester Group (TRG) is a leading business process consulting and software application development company. TRG delivers comprehensive solutions and information to help clients make effective business decisions. Headquartered in Rochester, N.Y. TRG is on the World Wide Web at www.stc-trg.com/.

About MapInfo Corporation

MapInfo is a global company and the leading provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. MapInfo solutions are available in 20 languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, N.Y., MapInfo is on the World Wide Web at www.mapinfo.com.

MapInfo is a trademark of MapInfo Corporation and/or its subsidiaries and affiliates.

Of Note

This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of MapInfo products and integration of MapInfo products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company's most recent quarterly report on Form 10-Q filed with the Securities and Exchange Commission under the heading "Risk Factors." MapInfo takes no responsibility to update any forward-looking statements.

Contact:

MapInfo Corporation
Angela Girard, 518-285-6000
Email Contact
or
The Rochester Group
Dan Harper, 585-271-1323 X390
Email Contact
or
Schwartz Communications
Naomi Cohen, 781-684-0770
Email Contact