Historic Traffic Data is the Basis for Predicting Traffic Behavior and Enhancing Routes
"The ability to see patterns in traffic creates opportunities for application developers to offer enhanced routing features for end users of navigation products without adding wireless communications capabilities. For example, if you know over the past several years a particular segment of road is typically slow between 9 and 10 am, you can begin to predict what might happen tomorrow. By knowing the pattern, you can suggest alternate driving routes much more confidently," said Howard Hayes, Vice President of Dynamic Content.
This new product delivers useful, accurate and typically attainable speeds for primary and secondary roads (function classes one through three) in major cities across the U.S. Historical observations from GPS probe data are aggregated, verified then matched to TMC (Traffic Message Channel) codes on the NAVTEQ(R) map.
"By matching the data to location markers on our map and driving thousands of miles of roads to test for accuracy, NAVTEQ Traffic Patterns stands out from the crowd," added Hayes.
NAVTEQ Traffic Patterns gives product developers and service providers a reliable, easy-to-use data set for a variety of smart-routing applications. Those applications will put at drivers' fingertips the information they need to decide when and how to avoid typically congested areas. From commuters to emergency service providers, NAVTEQ Traffic Patterns will:
-- Enable more accurate route planning -- Improve trip time estimates based on likely traffic conditions -- Provide an enhanced routing experience About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 2,100 employees located in 139 offices in 25 countries.
NAVTEQ is a trademark in the U.S. and other countries.
This document may include certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects", "anticipates", "intends", "plans", "believes", "seeks", "estimates" or words of similar meaning. These statements are based on our current beliefs or expectations and are inherently subject to various risks and uncertainties, including those set forth under "Item 1A. Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2005, and "Item 1A. Risk Factors" in the Company's Quarterly Report on Form 10-Q for the quarter ended July 2, 2006, in each case as filed with the Securities and Exchange Commission.
Actual results may differ materially from these expectations due to changes in global political, economic, business, competitive, market and regulatory factors. NAVTEQ does not undertake any obligation to update any forward-looking statements contained in this document.
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