High performance required by innovative mobile lifestyle portal for superior user experience
San Jose, Calif. – March 26, 2007 – deCarta, the leading supplier of software platforms and services for the Location-Based Services (LBS) industry, today announced it was selected by Mobio Networks to deliver high-quality customized maps as a key element of its new GetMobio mobile lifestyle portal. The innovative GetMobio service will be exclusively demonstrated in deCarta’s exhibit booth (#1225, Hall A2) at the CTIA Wireless show in Orlando.
The GetMobio mobile lifestyle portal delivers interest-relevant bits of the Web to a mobile phone with very few clicks and no or minimal data entry. GetMobio is a free service that consists of over 50 dynamic applications, widgets and RSS feeds that work together to deliver a seamless mobile Web experience that is fun, simple, and useful enough to merit everyday use. The GetMobio lifestyle portal features collections of Web mash-ups that help you to live your life on the go, including locating night clubs, calling a cab, booking a table at the latest restaurants or reserving tee times.
“The GetMobio portal is a collection of customized applications, widgets and RSS feeds that are designed to share context across the entire portal experience. We’ve mashed up all kinds of localized content from the Web and personalized it for all your mobile needs,” said Ramneek Bhasin, CEO of Mobio Networks. “Whether you are hanging out with friends on a Friday night or arranging a vacation getaway, maps and directions are an integral part of the social planning process. With deCarta’s Hosted Web Service we can provide detailed and attractive maps to our customers with the scalability needed to manage rapid subscriber growth and high customer usage.”
To provide users with a consistent user experience throughout the entire portal environment, Mobio required highly-presentable maps delivered with exceptional speed and ease-of-integration to ensure instant access to map data regardless of the application. To solve this challenging demand, Mobio employed deCarta’s Hosted Web Services, the industry's most advanced solution for non-branded, high-performance maps and local search applications.
deCarta’s service runs in a state-of-the-art, professionally managed hosting environment, and leverages the market-proven scalability of deCarta’s Drill Down Server® geospatial software platform, the same underlying technology broadly deployed by today's leading Internet and wireless navigation solution providers such as Google, Ask.com, Verizon and Sprint. deCarta’s service enables developers without extensive geospatial knowledge to quickly produce location-enhanced applications integrating draggable maps, proximity search, routes and driving directions. Developers can customize the mapping user experience to create market differentiation specific to their application or local requirements.
“Mobile services such as Mobio’s that employ a social dynamic require a mapping platform that can instantly serve up the best-looking maps, withstand a very high volume of user requests, and readily scale to meet rapidly growing subscribership,” said J. Kim Fennell, president and CEO of deCarta. “We’re proud our Hosted Web Services technology has been selected by Mobio to support their commitment to delivering the superior user experience that today’s busy mobile consumers demand.”
deCarta is the leading geospatial software platform that powers today's most successful Location-Based Services (LBS) applications such as those deployed at Google Maps, Yahoo, Ask.com, Verizon and Sprint. The company's unique, patented technology is ideal for high-volume LBS applications for use in Internet, mobile, personal navigation and enterprise applications where scalability, speed, and reliability are vital. Its Drill Down Server geospatial software platform, Rich Map Engine and Hosted Web Service is preferred by application developers and service providers who also want the flexibility to customize map styles, utilize unique routing capabilities and self-brand. deCarta customers and technology partners include AND, Appello, Ask.com, ATX, CSG, Google, Hotels.com Local Matters, Maps.com, Motorola, NAVTEQ, Networks In Motion, Pharos, Rand McNally, Tele Atlas, TeleNav, Yahoo! and Zillow. deCarta is privately held and headquartered in San Jose, California with international offices in the UK and China. www.decarta.com.
About Mobio Networks
Mobio makes GetMobio, the first mobile lifestyle portal that offers consumers over 50 dynamic applications and widgets that work together and are based on mash ups of Web services. Based in Cupertino, Calif., the company’s mission is to make compelling applications that are fun, simple and useful enough to merit everyday use on popular mobile phones. Use GetMobio from your mobile phone to locate the hottest night clubs, call a cab, find alternative flights, book a table at the latest restaurants or reserve tee times with very few clicks and no or minimal data entry. Mobio was named one of Business 2.0 Magazine’s Next Net 25 of 2007. For more information, visit http://www.getmobio.com.
deCarta, the deCarta logo, Rich Map Engine and Drill Down Server are trademarks or registered trademarks of deCarta, Inc. in the United States and/or other countries. Mobio is a trademark of Mobio Networks, Inc. All other company, brand and product names are marks of their respective holders.
deCarta Company Contact:
Director, Marketing Communications