Webraska Launches World-leading Location-based Services (LBS) Middleware and Applications in Brazil
[ Back ]   [ More News ]   [ Home ]
Webraska Launches World-leading Location-based Services (LBS) Middleware and Applications in Brazil

SAO PAULO, Brazil & PARIS, France & SARATOGA, New York--(BUSINESS WIRE)--July 17, 2002--

Webraska Brazil To Open On-line Access to Geospatial

Platform for 3rd Party Developers and Content Providers

Webraska, the leading provider of location-based services (LBS), telematics applications and enabling platforms, today launches its full range of products with comprehensive map data coverage of Brazil. These products include the SmartZone Geospatial and Application Platforms, SmartZone LBS Applications and Webraska"s wireless navigation applications for PDAs and in-car devices.

"Location-based services depend on geospatial software platforms to provide vital functions such as address validation, route calculation and mapping," says Eduardo Park, CEO of Webraska Brazil. "The biggest challenge facing developers and wireless carriers in Brazil, has been the absence of geospatial platforms with comprehensive, accurate, navigation-enabled map coverage. The launch of the SmartZone Geospatial Platform in Brazil fills this gap."

In order to address the lack of high-quality digital map-data, Webraska Brazil has launched a nation-wide initiative to develop and maintain comprehensive navigation-enabled map data. Since December 2000, a team of field data collectors has been gathering detailed street-level information for all towns and cities with over 200,000 inhabitants, covering over 90% of the population with Internet access and 100% of the wireless Internet market.

"Webraska has a proven track record in assisting customers and partners to qualify and integrate datasets of varying quality suppliers in Europe, North America, Australia, China, Asia Pacific and Latin America", says Jonathan Klinger, Marketing Director for the Geospatial Platform at Webraska. "This project demonstrates our commitment and our ability to address key issues of data quality outside our core markets."

In order to stimulate the creation of LBS applications, Webraska Brazil is also providing on-line access to a hosted SmartZone Geospatial Platform via an open Application Programming Interface (API). This will enable local software developers to create their own consumer and corporate mobility applications, as well as to add new LBS functionalities to their existing solutions.

"We"ve already signed the first access agreements with local software developers," said Eduardo Park. "These companies have already begun development and will play a vital role in helping Webraska to develop the market for location-based services in Brazil."

More on www.webraska.com

     Jonathan Klinger, +33 (1)39 12 88 00
     Director - Telecoms Marketing and Corporate Communications
     Webraska do Brasil
     Gregoire Descamps, +55 (11)35 18 90 80
     Director - Business Development