WOBURN, Mass.—(BUSINESS WIRE)—September 24, 2007— geoVue, a leading provider of dynamic location optimization software, and Games Workshop today announced that GamesWorkshop has licensed and is deploying geoVue's software solutions to optimize its real-estate decisions around the globe.
Games Workshop is the largest and the most successful tabletop
fantasy and futuristic battle-games company in the world with 348
stores in 20 countries. The publicly held company sells directly in
the UK, the United States, Canada, France, Germany, Spain, Italy,
Australia and Japan.
"When we started this project, we were looking for a global,
location-based business intelligence system," said Dave Holmes, head
of Property, Games Workshop. "We determined that geoVue was the best
solution to help us achieve our global expansion efforts over the next
five years. We expect to use geoVue to better evaluate and manage
lease events, (new locations, renewals, relocations and closures),
gain an accurate assessment of the sales potential for new shopping
locations and make our site selection analysis process more
geoVue is the only dynamic location optimization solution
suppliers with true international deployment capabilities using a
combination of web-based and desktop software tools built around data
source neutrality. geoVue goes beyond simple site selection. It
optimizes locations. Using its innovative solutions and domain
expertise, geoVue develops predictive store trade areas that allow
clients to decide which markets to enter, expand or exit; how they
should optimize store networks within each market; and how to localize
marketing and merchandising.
"We are excited at this opportunity to work with a global retailer
such as Games Workshop," said Rudy Nadilo, CEO of geoVue. "Customers
can expect to obtain the same high-quality results regardless of the
global location, because our location optimization model and market
software is able to adapt to each country through flexible model
parameters and data substitution. We consider each country a unique
store-concept model that can be run seamlessly from country to
About Games Workshop (www.games-workshop.com)
Games Workshop Group PLC, a London Stock Exchange quoted company
which was listed in 1994, has been in business for over 30 years. At
its core is a niche business - Games Workshop. This business designs,
manufactures and markets a hobby based upon collecting, modelling,
painting and tabletop gaming with model soldiers. With over 70% of
sales coming from outside of the UK the Group is truly international.
GW is a vertically integrated company, retaining controlling every
aspect of the design, manufacture, distribution and retail of the
models and rulebooks. Products are sold through their own chain of
340+ Hobby centres and by more than 3,700 independent toy and hobby
shops around the world. These outlets are complemented by our growing
mail order and online sales businesses.
About geoVue (www.geovue.com)
geoVue is the leading provider of dynamic location optimization
software for retailers, restaurants and other real-estate based
consumer channels seeking a higher return on capital investment.
geoVue's state-of-the-art modeling and optimization solutions help its
clients holistically plan store networks and prioritize capital
investments based on predictive, multi-factor trade areas. Clients
prioritize markets to enter, expand or exit; optimize store networks;
and localize marketing and merchandising. geoVue's unique approach to
data and model maintenance provides each client with a localized,
real-time geospatial decision-making framework configured for its
particular customer-centric strategy. geoVue clients "don't leave
square footage on the table."
Founded in 1994 and based in Woburn, Mass., the company has more
than 150 clients, including Big Lots, Dunkin' Brands, Meineke, Papa
Murphy's, Pet Supermarket, REI and The Limited.
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registered trademarks of their respective holders.