Games Workshop Licenses geoVue's Dynamic Location Optimization Solution to Optimize Global Real-Estate Decision-Making
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Games Workshop Licenses geoVue's Dynamic Location Optimization Solution to Optimize Global Real-Estate Decision-Making

WOBURN, Mass.—(BUSINESS WIRE)—September 24, 2007— geoVue, a leading provider of dynamic location optimization software, and Games Workshop today announced that GamesWorkshop has licensed and is deploying geoVue's software solutions to optimize its real-estate decisions around the globe.

Games Workshop is the largest and the most successful tabletop fantasy and futuristic battle-games company in the world with 348 stores in 20 countries. The publicly held company sells directly in the UK, the United States, Canada, France, Germany, Spain, Italy, Australia and Japan.

"When we started this project, we were looking for a global, location-based business intelligence system," said Dave Holmes, head of Property, Games Workshop. "We determined that geoVue was the best solution to help us achieve our global expansion efforts over the next five years. We expect to use geoVue to better evaluate and manage lease events, (new locations, renewals, relocations and closures), gain an accurate assessment of the sales potential for new shopping locations and make our site selection analysis process more efficient."

geoVue is the only dynamic location optimization solution suppliers with true international deployment capabilities using a combination of web-based and desktop software tools built around data source neutrality. geoVue goes beyond simple site selection. It optimizes locations. Using its innovative solutions and domain expertise, geoVue develops predictive store trade areas that allow clients to decide which markets to enter, expand or exit; how they should optimize store networks within each market; and how to localize marketing and merchandising.

"We are excited at this opportunity to work with a global retailer such as Games Workshop," said Rudy Nadilo, CEO of geoVue. "Customers can expect to obtain the same high-quality results regardless of the global location, because our location optimization model and market software is able to adapt to each country through flexible model parameters and data substitution. We consider each country a unique store-concept model that can be run seamlessly from country to country."

About Games Workshop (

Games Workshop Group PLC, a London Stock Exchange quoted company which was listed in 1994, has been in business for over 30 years. At its core is a niche business - Games Workshop. This business designs, manufactures and markets a hobby based upon collecting, modelling, painting and tabletop gaming with model soldiers. With over 70% of sales coming from outside of the UK the Group is truly international. GW is a vertically integrated company, retaining controlling every aspect of the design, manufacture, distribution and retail of the models and rulebooks. Products are sold through their own chain of 340+ Hobby centres and by more than 3,700 independent toy and hobby shops around the world. These outlets are complemented by our growing mail order and online sales businesses.

About geoVue (

geoVue is the leading provider of dynamic location optimization software for retailers, restaurants and other real-estate based consumer channels seeking a higher return on capital investment. geoVue's state-of-the-art modeling and optimization solutions help its clients holistically plan store networks and prioritize capital investments based on predictive, multi-factor trade areas. Clients prioritize markets to enter, expand or exit; optimize store networks; and localize marketing and merchandising. geoVue's unique approach to data and model maintenance provides each client with a localized, real-time geospatial decision-making framework configured for its particular customer-centric strategy. geoVue clients "don't leave square footage on the table."

Founded in 1994 and based in Woburn, Mass., the company has more than 150 clients, including Big Lots, Dunkin' Brands, Meineke, Papa Murphy's, Pet Supermarket, REI and The Limited.

All companies and products listed herein are trademarks or registered trademarks of their respective holders.


George Cohen Communications
George Cohen (for geoVue), 617-325-0011
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Colin Goodwin (for Games Workshop), 011-44-115 9004030
Email Contact