MySanAntonio.com Partners With MetaCarta to Deliver Neighborhood News via Email
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MySanAntonio.com Partners With MetaCarta to Deliver Neighborhood News via Email

CAMBRIDGE, MA -- (MARKET WIRE) -- Sep 24, 2007 -- MetaCarta®, Inc., the leading provider of geographic information retrieval and search solutions, today announced that MySanAntonio.com is using MetaCarta Local Alerts Service for Publishers to inform people about news stories and community events related to their favorite city, town, or neighborhood. Local Alerts is a personalized, registration-based service that delivers users up-to-date news about the neighborhoods in which they live, work or go to school.

"Local Alerts helps people find news quickly that impacts their life," said Julie Weber, General Manager at MySanAntonio.com. "The news is delivered to the user's desktop and it creates a 'sticky' environment, bringing visitors back to MySanAntonio.com, driving traffic and ad revenue."

MetaCarta Local Alerts offers publishers a fully branded service that creates a sticky environment that is custom designed to attract new readers and retain existing readers. It is a registration-based, hosted service that uses MetaCarta's unique geographic information retrieval technology to hyper-localize content. Local Alerts identifies the places mentioned in free-form content, in real time, making it easy to deliver it to specific users.

About MySanAntonio.com

MySanAntonio.com is a partnership between the San Antonio Express-News, a Hearst Corporation newspaper, and KENS 5, a Belo Corporation CBS affiliate. The site incorporates Express-News content and KENS 5 video More than 1.4 million unique visitors come to the site per month, averaging more than 25 million page views monthly. Nationally, MySanAntonio is ranked number 5 for both newspaper- and television-affiliated Web sites, attracting the largest local online market, based on a 2007 Media Audit survey conducted for the top 85 U.S. markets.

About MetaCarta

MetaCarta, Inc., is the leading provider of geographic search and referencing solutions. MetaCarta products make data and unstructured content "location-aware" making that information geographically relevant. Using a map interface, these innovative solutions make it possible for customers to discover, visualize, and act on important location-based information. Founded by a team of MIT researchers in 2001, MetaCarta is privately held, with U.S. headquarters in Cambridge, Massachusetts and offices in Vienna, Virginia and Houston, Texas and resellers worldwide. For more information, please visit www.metacarta.com MetaCarta Resource Center.

MetaCarta is a trademark of MetaCarta, Incorporated. All other product or corporate references may be trademarks or registered trademarks of their respective companies.

Contact:
Lisa Allocca
Red Javelin Communications, Inc.
978-470-2227

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