Pet Supermarket Licenses geoVue's Dynamic Location Optimization Solution to Prioritize, Expand Into New Trade Areas
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Pet Supermarket Licenses geoVue's Dynamic Location Optimization Solution to Prioritize, Expand Into New Trade Areas

WOBURN, Mass.—(BUSINESS WIRE)—October 15, 2007— geoVue, a leading provider of dynamic location optimization software, and Pet Supermarket today announced that after using geoVue's services, Pet Supermarket has licensed and is now using geoVue's software solutions to prioritize and expand its retail stores into new market areas.

Based in Florida, each of Pet Supermarket's 100 stores offers more than 8,000 pet products at competitive prices. Pet Supermarket is focused on offering the best products and service for the health and happiness of all pets. Pet Supermarket continues to grow and expand, adding stores and markets on an ongoing basis. Pet Supermarket is looking to add 20 stores a year, and is focused on the areas that geoVue has identified as having the most potential.

According to Diane Holtz, president of Pet Supermarket, "We are using geoVue to understand exactly what customers like our stores. geoVue used our customer data base of addresses to determine the demographics of customers where we are the most successful. Given that knowledge and other demographic information, geoVue will help analyze and select new market areas that are ideal for Pet Supermarket. As part of this process, geoVue can also project sales for individual sites. It's early in the implementation, but we are very encouraged by the results so far."

geoVue goes beyond simple site selection. It optimizes locations. Using its innovative solutions and domain expertise, geoVue develops predictive store trade areas that allow clients to decide which markets to enter, expand or exit; how they should optimize store networks within each market; and how to localize marketing and merchandising.

"We are excited to work with Pet Supermarket as it continues to bring its quality pet offerings to customers in states across the country," said Rudy Nadilo, CEO of geoVue. "Pet Supermarket has demonstrated tremendous sophistication in planning new markets."

About Pet Supermarket (www.petsupermarket.com)

Pet Supermarket is headquartered in Sunrise, Florida. Each conveniently located store offers more than 8,000 pet products at competitive prices. Pet Supermarket employees pride themselves on customer service, knowledge and concern for pets. Their motto is: "At Pet Supermarket you can have a healthier pet for less."

About geoVue (www.geovue.com)

geoVue is the leading provider of dynamic location optimization software for retailers, restaurants and other real-estate based consumer channels seeking a higher return on capital investment. geoVue's state-of-the-art modeling and optimization solutions help its clients holistically plan store networks and prioritize capital investments based on predictive, multi-factor trade areas. Clients prioritize markets to enter, expand or exit; optimize store networks; and localize marketing and merchandising. geoVue's unique approach to data and model maintenance provides each client with a localized, real-time geospatial decision-making framework configured for its particular customer-centric strategy. geoVue clients "don't leave square footage on the table."

Founded in 1994 and based in Woburn, Mass., the company has more than 150 clients, including Big Lots, Dunkin' Brands, Meineke, Papa Murphy's, Pet Supermarket, REI and The Limited.

All companies and products listed herein are trademarks or registered trademarks of their respective holders.

Contact:

George Cohen (for geoVue)
George Cohen Communications
617-325-0011
Email Contact
OR
(for Pet Supermarket)
Nathan Lowery, 954-472-9999x14
Email Contact