WOBURN, Mass.—(BUSINESS WIRE)—October 15, 2007— geoVue, a leading provider of dynamic location optimization software, and Pet Supermarket today announced that after using geoVue's services, Pet Supermarket has licensed and is now using geoVue's software solutions to prioritize and expand its retail stores into new market areas.
Based in Florida, each of Pet Supermarket's 100 stores offers more
than 8,000 pet products at competitive prices. Pet Supermarket is
focused on offering the best products and service for the health and
happiness of all pets. Pet Supermarket continues to grow and expand,
adding stores and markets on an ongoing basis. Pet Supermarket is
looking to add 20 stores a year, and is focused on the areas that
geoVue has identified as having the most potential.
According to Diane Holtz, president of Pet Supermarket, "We are
using geoVue to understand exactly what customers like our stores.
geoVue used our customer data base of addresses to determine the
demographics of customers where we are the most successful. Given that
knowledge and other demographic information, geoVue will help analyze
and select new market areas that are ideal for Pet Supermarket. As
part of this process, geoVue can also project sales for individual
sites. It's early in the implementation, but we are very encouraged by
the results so far."
geoVue goes beyond simple site selection. It optimizes locations.
Using its innovative solutions and domain expertise, geoVue develops
predictive store trade areas that allow clients to decide which
markets to enter, expand or exit; how they should optimize store
networks within each market; and how to localize marketing and
"We are excited to work with Pet Supermarket as it continues to
bring its quality pet offerings to customers in states across the
country," said Rudy Nadilo, CEO of geoVue. "Pet Supermarket has
demonstrated tremendous sophistication in planning new markets."
About Pet Supermarket (www.petsupermarket.com)
Pet Supermarket is headquartered in Sunrise, Florida. Each
conveniently located store offers more than 8,000 pet products at
competitive prices. Pet Supermarket employees pride themselves on
customer service, knowledge and concern for pets. Their motto is: "At
Pet Supermarket you can have a healthier pet for less."
About geoVue (www.geovue.com)
geoVue is the leading provider of dynamic location optimization
software for retailers, restaurants and other real-estate based
consumer channels seeking a higher return on capital investment.
geoVue's state-of-the-art modeling and optimization solutions help its
clients holistically plan store networks and prioritize capital
investments based on predictive, multi-factor trade areas. Clients
prioritize markets to enter, expand or exit; optimize store networks;
and localize marketing and merchandising. geoVue's unique approach to
data and model maintenance provides each client with a localized,
real-time geospatial decision-making framework configured for its
particular customer-centric strategy. geoVue clients "don't leave
square footage on the table."
Founded in 1994 and based in Woburn, Mass., the company has more
than 150 clients, including Big Lots, Dunkin' Brands, Meineke, Papa
Murphy's, Pet Supermarket, REI and The Limited.
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registered trademarks of their respective holders.