Appello teams up with mobilkom austria and HEROLD for the next generation mobile navigation
[ Back ]   [ More News ]   [ Home ]
Appello teams up with mobilkom austria and HEROLD for the next generation mobile navigation

Gothenburg, Sweden 2007-10-16: After more than two years of experience in the mobile navigation market, leading Austrian mobile operator mobilkom austria has selected Appello to power its next generation of navigation services. HEROLD Wisepilot von A1 is taking mobile navigation and search to the next level by combining Appello’s Wisepilot mobile navigation with local search and directory lookup from leading Austrian directory publisher HEROLD.

Appello has over the last three years powered several of the most successful online mobile navigation services introduced on the European market. “Now we take the next step when we together with HEROLD, a directory publisher with a unique position on the Austrian market, introduce a new navigation product with a powerful local search and directory lookup in the palm of the user’s hand”, says Peter Tyreholt, Head of Account Management at Appello. “mobilkom austria is Austria’s leading mobile operator and has proven itself as one of Europe’s most successful operators for mobile data services and mobile navigation. Their strategy and commitment to the navigation business is impressive and they have an attractive “all-inclusive” offering to their subscriber base. We are naturally very pleased to add a new generation of navigation services to the portfolio of mobile services of mobilkom austria”, continues Peter Tyreholt.

What makes HEROLD Wisepilot stand out is the combination of mobile navigation, local search with dynamic content from multiple online sources, the social networking possibilities and the potential for users to contribute with information through the A1 NAVI service. Thanks to the exceptional content from HEROLD and the Wisepilot platform there is no longer a need to always figure out the address of where you are going and enter it into your navigation system. With HEROLD Wisepilot users can search destinations by name or phone number of persons or companies. It can also answer questions like “Where is the nearest Italian restaurant?” or “Where can I buy flowers around here?” and act as a 24/7 available personal directory assistant. Changes in the HEROLD database will immediately be available for the users through the online integration. HEROLD Wisepilot also gives the user precise turn-by-turn instructions with head-up 3D navigation maps and clear voice instructions. Users are warned of upcoming traffic incidents along the route. The traffic information is collected from multiple sources and updated in real-time. The user is also informed when approaching speed cameras where possible around Europe.

“With HEROLD Wisepilot we are enhancing our mobile navigation service A1 NAVI with a fully integrated powerful local search engine that offers our customers the possibility of accessing the yellow pages while on the go. Now they can search for the next Italian restaurant, reserve a table and be guided there right away,” says Dr. Hannes Ametsreiter, CMO mobilkom austria and CMO Telekom Austria TA AG. “We selected Appello to power this new mobile navigation service because of its expertise in online mobile navigation,” continues Ametsreiter.

“The success of mobilkom austria and reinforced focus on mobile navigation strengthens our belief that the take-off for location based services such as mobile navigation is very close”, says Martin Svensson CEO at Appello. All of the market research institutes foresee a tremendous growth with the increased roll-out of GPS-enabled handsets.”, continues Martin Svensson.

More information is available in German on |

About Appello and Wisepilot
Appello is a leading provider of mobile GPS navigation services and offers turn-key solutions to mobile network operators and business customers. Appello has developed WISEPILOT™, a unique and award-winning navigation platform for mobile devices providing applications to the automotive and telecom industries. Appello's customers include some of Europe's largest mobile network operators, telecom distributors, web portals, directory service providers, mobile phone manufacturers and telecom system integrators. Appello has its headquarters in Göteborg, Sweden.

For more information, visit | |

About mobilkom austria:

With 3.8 million customers and a market share of 39.6%, mobilkom austria is Austria’s leading mobile operator. The company, headquartered in Vienna, has generated revenues of EUR 1,726.6 million in the 2006 business year. mobilkom austria’s innovation leadership is marked by the worldwide first GPRS Launch in August 2000 and one of Europe`s first commercial UMTS network launched in Austria in April 2003 and HSDPA network in January 2006. With the mobilkom austria group, the success of mobilkom austria extends beyond Austria’s borders. The mobilkom austria group includes mobilkom austria, Vipnet in Croatia, Si.mobil in Slovenia, Mobiltel in Bulgaria, mobilkom Liechtenstein, Vip mobile in Serbia and a mobile communication providers currently being established in Macedonia.

HEROLD Business Data is Austria´s leading publisher of high quality directories both for commercial and private use. The company focus is on alphabetical directories and Yellow Pages. Besides printed directories for nearly all households and companies Herold is the country’s favourite portal for telephone numbers, addresses, products, brand names and services.

Through its media HEROLD offers the perfect platform to companies to successfully sell their products and services.


NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 2,800 employees located in 167 offices in 28 countries. Its European headquarters are in Veldhoven, Netherlands.

Peter Tyreholt, Head of Account Management, Appello
Mobile: +46 730 255 855
E-mail: Email Contact

Martin Svensson, CEO, Appello
Mobile: +46 730 255 299
E-mail: Email Contact

Trademarks and copyright notices
Wisepilot is a trademark of Appello Systems AB and its products are the property of Appello Systems AB and are protected against unauthorized use by trademark laws. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners.

Read the complete story ...