ArcGIS Business Analyst Products Help Marketers Reach More Customers
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ArcGIS Business Analyst Products Help Marketers Reach More Customers

                                                       Solution Being Previewed at DMA 2007 Conference in Chicago

Redlands, California - October 15, 2007— Enterprise GIS solutions for business now offer more efficient workflows and improved customer prospecting through ESRI’s ArcGIS Business Analyst product family. Marketers find that these solutions help reduce marketing campaign costs while improving customer acceptance levels. Finding more qualified prospects using GIS techniques and geographic datasets allows companies to spend less time analyzing and more time attracting the buyers they want.

The Business Analyst family now includes  ArcGIS Business Analyst , a complete GIS with out-of-the-box end user applications and services for spatial data management, visualization, and analysis. ArcGIS Business Analyst works with ESRI’s popular Business Analyst Online, which offers on-demand analysis, presentation-quality reports, and maps on a subscription basis. These solutions go beyond traditional demographic segmentation, allowing companies to understand how consumers' geographic locations and relationships with the retail landscape impact their purchasing habits, brand loyalties, and product preferences.

“Direct marketing can be a shot in the dark if you don’t have the right tools and understanding of your audience,” says Simon Thompson, director, commercial market, ESRI. “ESRI’s software and data provide this community with the best analytical and mapping solutions necessary to profile intended buyers. By providing intuitive and powerful ways to analyze market barriers, psychographic habits, and consumer lifestyles, GIS gives you the edge you need; the more you know, the better you perform.”

In addition to powerful analytical capabilities, ArcGIS Business Analyst gives marketers access to more than 1,500 U.S. demographic data variables available at ZIP Code, census tract, block group, and Designated Market Area (DMA) levels including

2007 estimates
2012 projections
Demographic profiles
Employee population by occupation/industry
Disposable income
Consumer expenditures

ESRI also provides high-quality, nationwide street and geocoding databases together with high-quality aerial photography and more than 100 online data resources. These datasets easily and richly supplement any company’s customer relationship management (CRM) software or marketing solution.

The ESRI team will be at the DMA 2007 Conference in Chicago, Illinois, October 13—18, 2007, in booth #838 highlighting the benefits and values of the ArcGIS Business Analyst product family including a preview demonstration and information on Business Analyst Server, a complete server-based GIS for deployment of enterprise solutions through any business.

About ESRI

Since 1969, ESRI has been giving customers around the world the power to think and plan geographically. The market leader in GIS, ESRI software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. ESRI applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world’s mapping and spatial analysis. ESRI is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit

Press Information:                                                                          

Karen Richardson                                                                            
Tel.: 909-793-2853, extension 1-3491
E-mail: Email Contact