NAVTEQ(R) Map Data Selected by Intelligent Direct for use in US Postal Carrier Route Boundaries

CHICAGO, Oct. 16 /PRNewswire-FirstCall/ -- NAVTEQ (NYSE: NVT), a leading global provider of digital map data for location-based solutions and vehicle navigation, has been selected by Intelligent Direct to provide map data for use in its CASS-certified US Postal Carrier Route Boundaries.

Intelligent Direct, through its MarketMAPS and GbBIS divisions, produces printed maps and mapping solutions covering the United States, Canada and countries around the world. With the launch of CASS-certified Carrier Route Boundaries, Intelligent Direct is now able to provide direct marketers with a cost-effective method to improve the deliverability of their mail. Additionally, Intelligent Direct's Carrier Route Boundaries combined with NAVTEQ zip code, census, and street level data result in a suite of products designed to meet the growing needs of direct marketers.

"We are very pleased to offer Carrier Route Boundaries created using NAVTEQ data. These carrier route products set a new standard for accurate postal geographies," said Dan Olasin, President of Intelligent Direct. "Our clients, including the US Postal Service, are very impressed with the accuracy. They consider our boundaries completely compatible with the highest standards, including CASS certification."

"We believe that innovative direct marketing initiatives of all varieties can be accomplished utilizing NAVTEQ data," stated Roy Kolstad, Vice President and General Manager - Enterprise. "From strategic planning to tactical execution, including the delivery of targeted marketing materials via Intelligent Direct's Carrier Route Boundaries, NAVTEQ is able to help marketers provide a competitive advantage for their target audiences."

About Intelligent Direct

Intelligent Direct sells maps under the name MarketMAPS and internet mapping solutions under the name GbBIS. Based in Wellsboro, Pa. with an office in Irvine, Ca., Intelligent Direct has over 50 employees serving almost 20,000 clients. The company was founded in 1985 and provides a comprehensive selection of business maps and mapping solutions. The firm sells over 1,500 printed and digital map products each week. Intelligent Direct uses the latest data available, proprietary software and state-of-the-art printing technology to offer custom wall maps, map books and digital maps as well as internet applications. The company provides maps of the U.S., Canada and other countries including ZIP/postal codes, demographics and business data.


NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has over 3,000 employees located in 168 offices in 30 countries.

NAVTEQ is a trademark in the U.S. and other countries. (C) 2007 NAVTEQ. All rights reserved.

This document may include certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" or words of similar meaning. The statements are based on our current beliefs or expectations and are inherently subject to various risks and uncertainties, including those set forth under "Item 1A. Risk Factors" in each of the Company's most recent Annual and Quarterly Reports filed with the Securities and Exchange Commission.

Actual results may differ materially from these expectations due to changes in global political, economic, business, competitive, market and regulatory factors. NAVTEQ does not undertake any obligation to update any forward-looking statements contained in this document.


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