ZipRealty Incorporates Yelp Reviews Into Home Mapping Tool

EMERYVILLE, Calif.—(BUSINESS WIRE)—December 18, 2007— ZipRealty (NASDAQ: ZIPR), a national full-service residential real estate brokerage, announced today the integration of Yelp's ratings and reviews into the interactive map feature on The enhanced map will enable users to easily view a home's proximity to restaurants, stores, dry cleaners, parks and recreation activities, night life spots, and other services that are currently reviewed on

ZipRealty is the first real estate company to build out a robust interactive map feature utilizing the Yelp application programming interface (API). Registered visitors to can access the new feature by viewing any MLS-listed home on ZipRealty's interactive map. Launched in 2004, Yelp is a website where locals have written more than 1.9 million reviews about local businesses.

"Getting a feel for the area is a major factor when deciding to purchase a home," said Patrick Lashinsky, ZipRealty's President and CEO. "The people who actually live in the neighborhood, eat at the restaurants and use nearby services are the best sources for that inside scoop. Now our users can easily get to know a potential neighborhood without leaving their computer screen."

When viewing properties listed on ZipRealty's Web site, in 32 markets and 18 states nationally, users will have the ability to view reviews of nearby services and establishments, including:

-- Restaurants

-- Active Life (parks, hiking trails, etc.)

-- Arts & Entertainment

-- Home Services (furniture stores, hardware stores, etc.)

-- Local Services (dry cleaners, salons, etc.)

-- Night Life

-- Shopping

The combination of a leading national real estate brokerage with the large number of reviews and ratings from Yelp, provides consumers a comprehensive new way to search for homes. Yelp reviews will be integrated with the interactive map on the home detail page, which also features nearby schools and transit hubs.

"We had real estate sites in mind when we created the Yelp API," said Jeremy Stoppelman, co-founder and CEO, Yelp. "It's great to see ZipRealty connecting the knowledge of the Yelp community with potential home buyers."

About ZipRealty, Inc.

ZipRealty is a full-service residential real estate brokerage firm. The Company uses the Internet, proprietary technology and efficient business processes to provide home buyers and sellers with high-quality service and value. Founded in 1999, the Company operates in 33 major markets in 19 states and the District of Columbia. The Company's client-centric business strategy utilizes a sophisticated web site, which enables homebuyers and sellers to access comprehensive local Multiple Listing Services home listings data and other relevant information. The Company also utilizes a proprietary business management technology platform, which reduces costs and allows the Company to pass on significant financial savings to consumers. This Internet-enabled, technology-driven, employee-based model provides the Company with a distinct competitive advantage, allowing ZipRealty to consistently deliver outstanding service to clients. For more information on ZipRealty, visit or call 1-800-CALL-ZIP.


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