NAVTEQ® Map Data Selected by ServicePower for Mobile Field Staff Navigation Solution

                              ServiceNavigation powered by NAVTEQ map data Optimizes Service Scheduling

Chicago, IL - January 2, 2008– NAVTEQ (NYSE: NVT), a leading global provider of digital map data for location-based solutions and vehicle navigation, has been chosen as the map data provider for ServicePower Technologies, Plc. Specifically, NAVTEQ map data will be utilized in ServiceNavigation, a routing application that provides graphical and voice annunciated turn-by-turn directions.

ServiceNavigation utilizes NAVTEQ’s comprehensive U.S. map data to pinpoint service vehicles and easily route them to the location of the next job. Routing is available via a graphical interface, voice-guided navigation, and turn-by-turn directions. To help reduce routing errors due to incorrect address input by end users, ServiceNavigation employs an address purification process that utilizes sophisticated algorithms to identify and correct the erroneous addresses information. Additionally, the application can be implemented on a variety of mobile devices including PDAs and cell phones in order to optimize service scheduling for a wide range of end users.

“NAVTEQ is pleased to collaborate with ServicePower on a navigation solution that offers widespread benefits to service delivery companies and their end customers,” said Roy Kolstad, vice president and general manager—Enterprise Americas, NAVTEQ. “By bringing turn-by-turn routing to the field service marketplace, ServicePower is establishing themselves as an innovator in the market.”

NAVTEQ employs one of the industry's most comprehensive development and quality control programs for the highest levels of excellence and precision. Built by a team of over 700 geographic analysts, the NAVTEQ database includes in-depth coverage of urban and rural areas and field-verified routing attributes such as one-way streets. These attributes along with Points-of-Interest make it easier to locate and route service vehicles via ServiceNavigation.

“Reliable, up-to-date map data is essential for the success of any navigation application,” states Ian MacKinnon, president and CEO, ServicePower, Inc. “By using NAVTEQ map data, ServiceNavigation is able to enhance field staff scheduling by providing turn-by-turn navigation resulting in reduced out of route miles, enhanced service organization efficiencies, and improved customer satisfaction overall.”

About ServicePower

ServicePower Technologies, Plc (LSE: SVR) offers tools that enable optimized service execution across the entire service chain. The company provides the most widely used artificial intelligence based field service scheduling application in the world. ServicePower solutions, offered throughout the U.S., Canada, the UK and Europe, allow companies to locate their directly employed field resources in specific geographical areas and supplement their coverage with a network of independent, authorized servicers in other areas. The routes for both the company’s field resources and the independent servicers are optimized by ServicePower’s technology to ensure the right balance between service and cost. ServicePower also provides warranty chain management, call center services, and analytics for manufacturers, third-party administrators and retailers. ServicePower’s customers include innovative, world-leading companies such as Argos, Avaya, GE, Hitachi, Sanyo, Circuit City and Siemens. For more information, visit


NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 3,100 employees located in 167 offices in 31 countries.

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