Distribution of senior citizen households in Germany (Map of the month -- GfK GeoMarketing)
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Distribution of senior citizen households in Germany (Map of the month -- GfK GeoMarketing)

In 2007, the average age of German household heads (i.e. the main wage earner in a given residence) was 48.3. More than a third of all household heads in Germany are over sixty. There is, however, significant regional variation. Saarland, Thuringia and Saxony are the German federal states with the highest number of senior citizens. Senior citizens form a greater percentage (52%) of Schweinfurt’s population than any other location in Germany. More than half of the main wage earners in this locality are already well into their "golden years," something that is also true of the Bavarian cities of Bamberg and Passau.

GfK GeoMarketing has created a map that illustrates the distribution of senior citizen households throughout Germany.

Distribution of senior citizen households in Germany

(Illustration and data source: GfK GeoMarketing, 2007 GfK Demographics data).

The GfK Demographics data study examines socio-demographic factors and is calculated for a range of regional administrative levels. It provides information on Germany’s population and households according to household type (e.g., single- and multiple-person with or without children, non-German households, etc.), household age (i.e. age of household head), income level (divided into six brackets), as well as the architectural profile of the residence (e.g., single- or dual-family house, etc.). The GfK Demographics data are used by marketing and sales divisions for the purpose of locating target groups. The data reveal the areas in which it makes most sense to concentrate marketing and sales campaigns.

Download the map in high-resolution TIFF format (14.8 x 21 cm) at
> http://www.gfk-geomarketing.com/press/pom/zip/02_08_bvsd.zip (approx. 1 MB)

All illustrations may be freely distributed and reproduced provided that the following attribution is included: "Illustration: GfK GeoMarketing".

Further illustrations can be found in the press section at:
> http://www.gfk-geomarketing.com/press/newsworthy_pics.htm


About GfK GeoMarketing

GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade. Its services include:

The company was formed in 2006 through the merger of GfK MACON, GfK PRISMA and GfK Regionalforschung and is a subsidiary of the international GfK network. Ranked among the world’s top 5 market research organizations, the GfK Group consists of 115 subsidiaries and approx. 9,000 employees, with operations in more than 90 countries.

More information on GfK GeoMarketing:


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