Imagination Technologies' PURE brand gets connected to new market
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Imagination Technologies' PURE brand gets connected to new market

                                                                  EVOKE Flow is the first truly 'connected' radio

London, UK - September 5, 2008 - Imagination Technologies, the market leader in DAB digital radio technology, reports that its PURE Digital brand has today launched the first truly 'connected' radio, EVOKE Flow, and its complementary radio and media portal, the PURE Lounge (

The launch represents an early step in plans to diversify the brand into new markets exploiting a broader range of Imagination’s advanced multimedia technologies. PURE has been one of the UK’s fastest growing brands since its launch in 2001.

PURE products are enabled by technologies created by Imagination. These technologies are now used in the majority of DAB radios, not just from PURE, but also brands including Bang and Olufsen, Bose, Philips, Roberts, Sony, TEAC and Tivoli.

EVOKE Flow combines DAB digital radio with Wi-Fi technology and FM to embrace many different ways of listening to audio including Internet radio stations, DAB digital radio, FM, podcasts, Listen Again content* and media streaming from local PCs or network storage.

As a truly connected radio with an intuitive user interface, EVOKE Flow offers a powerful on-line search engine to easily and quickly find the required station and content without relying on a PC.

EVOKE Flow provides a two-way flow of information between the radio, the web portal and the broadcaster. This enables new and varied features involving listener interactivity which will include feedback, voting and advanced services such as music download and tagging **
The media portal will bring new customers into contact with the PURE brand. All the capabilities of the portal are also accessible from the radio.

The combination of EVOKE Flow and the PURE Lounge provides easy access to a programme of unique content, starting with PURE Sounds, a library of sounds designed to allow the listener to set the perfect mood or even help their child go to sleep. Further unique and premium content is expected soon and will be made available through automatic upgrades.

Continues Smith: "Radio comes of age with the PURE’s connected radio and media portal. By connecting the listener and the broadcaster in a two way flow of information EVOKE Flow will open up a new world of possibilities for services, brand building and innovation in radio and online audio."

EVOKE Flow is powered by Imagination’s innovative hardware multi-threaded META processor and UCC (Universal Communications Core) technologies, which give the product advanced real-time signal processing and 32-bit application execution resources, as well as unique multi-standard high performance communications capabilities. EVOKE Flow is also one of the first radio products in the market to use the Linux operating system. This advanced design architecture enables the product’s software capabilities to be taken to a new level, reflecting PURE’s relentless innovation in digital radio which is unmatched in the industry.

EVOKE Flow is available from September 2008 at just £149.99 (SRP).

About PURE Digital

PURE Digital is the world’s leading manufacturer of DAB digital radios, the number one supplier of radios in the UK, and the creator of the EVOKE family, the most popular DAB digital radios in the world. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See

About Imagination Technologies

Imagination Technologies Group plc (FTSE:IMG) – a leader in semiconductor System on Chip Intellectual Property (SoC IP) – creates and licenses market-leading embedded graphics, video and display accelerators, multi-threaded processors and multi-standard receiver technologies. These IP solutions are complemented by dynamic and extensive developer and middleware ecosystems. Target markets include digital radio and audio; mobile phone multimedia; personal media players (PMP); in-car navigation and driver information; personal navigation devices (PND); Ultra Mobile PC (UMPC) and Mobile Internet Device (MID); digital TV & set-top box; and mobile TV. Its licensees include leading semiconductor and consumer electronics companies, as well as innovative leading edge start-up and fabless semiconductor companies. Imagination has corporate headquarters in the United Kingdom, with sales and R&D offices worldwide. See:


David Harold
Imagination Technologies
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