Pitney Bowes MapInfo Customer Johnny's Lunch Wins Ventana Research Leadership Award

TROY, N.Y.—(BUSINESS WIRE)—October 29, 2008— Pitney Bowes MapInfo, the leading global provider of location intelligence solutions, today announced that its customer Johnnys Lunch won a Ventana Research Leadership Award for location intelligence. The award recognizes the 71-year-old restaurant chain for its use of Pitney Bowes MapInfo location intelligence solutions to guide its national franchise efforts.

It is an honor to be recognized for our successful use of location intelligence technology to help Johnnys Lunch become a nationally recognized hot dog chain, said George Goulson, president, Johnnys Lunch. Location intelligence has played a critical role in our expansion strategy, helping us identify target consumers and new markets. We look forward to continuing to grow our business with Pitney Bowes MapInfos location intelligence solutions.

Pitney Bowes MapInfo worked closely with Johnnys Lunch to help the Jamestown, NY, restaurant realize its ambitious growth plans, said Brian Hill, practice leader, restaurants, for the Predictive Analytics group of Pitney Bowes MapInfo. Pitney Bowes MapInfo utilized customer intercept interviews, statistical analyses, industry knowledge and Johnnys Lunch input to identify target customers and ideal markets for new locations. Johnnys Lunch is a great example of the business benefits that can be realized when an organization truly embraces the use of location intelligence solutions.

The Ventana Research 2008 Leadership Awards recognize organizations that have successfully used information and technology best practices to advance business and IT management and improve their performance. The Leadership Awards were judged by the research team at Ventana Research and entrees were evaluated on the organizations use of people, processes, information and technology and best practices developed and the projects business impact.

For more information on the Ventana Research Leadership Awards, please visit http://www.ventanaresearch.com/resources/resources.aspx?id=2339.

About Pitney Bowes MapInfo

Pitney Bowes MapInfo, part of Pitney Bowes Inc. (NYSE: PBI), is the leading global provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. The companys solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries. Visit www.mapinfo.com and www.pb.com for more information.

About Johnny's Lunch

Founded in 1936 by the grandfather of CEO Tony Calamunci and Vice President A. John Calamunci, Johnny's Lunch continues to bring to the table what made it a success two generations ago - quality, quantity, price and service. But with seven stores open and a staggering 1292 in development, Johnny's Lunch is making quick service restaurant franchise history and bringing its "Hots" mainstream. Partnering with franchise veteran pro George Goulson, who pioneered expansion plans for A&W Restaurant Chain and Little Caesar Enterprises, Johnny's Lunch is strategically and methodically planning to aggressively dominate the underserved hot dog category. With great systems in place, an established network of area developers, and its turnkey approach to franchising, Johnny's Lunch is poised to blast into the quick serve scene and bring America the hots it is craving. For more, visit www.johnnyslunch.com.

Of Note

This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of Pitney Bowes MapInfo products and integration of its products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Companys most recent annual report on Form 10-K filed with the Securities and Exchange Commission under the heading Risk Factors. Pitney Bowes MapInfo takes no responsibility to update any forward-looking statements.


Pitney Bowes MapInfo
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