Luxury carmaker to capitalize on real-time rendering and driving simulation
Los Angeles, CA, November 26, 2008 – Bunkspeed, developer of the world’s fastest 3D rendering technology, today announced Bentley Motors as its newest customer. The British luxury carmaker has recently implemented Bunkspeed’s advanced automotive visualization product, HyperDrive, as well as the first all digital camera for 3D data, HyperShot.
Bentley’s Concept Design Team decided to look into the future and prepare a vision for the virtual development of vehicles as part of the design process. Existing digital methods had been a long-term frustration and needed improvement. Many of Bentley’s designers were too busy to pick up some of the newer and more productive digital tools. This contributed to a lengthy workflow.
“The principal task was to create a desire in the designers, to work independently in the digital medium, whilst building an organization that allows this interest to thrive,” says Jim Shaw, head of the Bentley concepts team. “Bunkspeed was unique among many companies competing for a place in the designer’s workplace. They have focused intensely on making it very easy for creative people to create compelling, imagery for the design decision process.”
Shaw reports that in the past, workflow to develop early concepts varied from designer to designer according to their preference of tools. Some used exclusively digital tools, for example, while others work in more traditional clay process. A new, comprehensive visualization platform would need to provide not only a quicker and more effective process, but also simplicity of method, one that designers could easily learn and put to use. After a thorough evaluation and benchmark, Bunkspeed technology proved to be such a solution.
Richard Gilmartin, Digital Designer took to the Bunkspeed software right away, using it as a next step after his designs are modelled in Alias Studio. “We anticipate the availability of the animation function within HyperMove. Giving movement to a car in a digital environment really adds interest in a viewing and breathes life into the model.”
Michael Check, Bunkspeed’s President of Automotive and Transportation states, “Given Bentley’s high expectations for world-class design, we are extremely pleased to have Bentley Motors as a customer. We look forward to collaborating with them in the future to improve our software and make it align even more closely to the needs of the automotive designer.”
Bunkspeed is a leading global provider of visualization software and services for design, engineering, and marketing. Headquartered in Los Angeles, California, our advanced visualization technologies leverage digital engineering assets and contribute to enlightened decision-making in the digital design process. Our clients gain a cost effective way to deliver sales and marketing imagery, and realize significantly reduced product development costs. Bunkspeed’s customers include Nissan, Ford Motor Company, Volvo, Jaguar, Aston Martin, Land Rover, Pininfarina, Chrysler, Mercedes Benz Advanced Design North America, and BMW Designworks. For more information on Bunkspeed’s products and services, please visit:
About Bentley Motors
Bentley has produced acclaimed motor cars since 1919, making it one of the most respected brands in the automotive world. Located in Crewe, England since 1946 and owned since 1998 by Volkswagen AG, Bentley Motors is dedicated to making responsive and powerful Grand Tourers with the stamina to cross continents at pace, and drive in refined comfort and style. For more information, please visit: