IRL's Frank Schuil Joined Speaker Lineup at 2nd Annual Location-Based Services and Local Search Forum 2009 in Amsterdam
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IRL's Frank Schuil Joined Speaker Lineup at 2nd Annual Location-Based Services and Local Search Forum 2009 in Amsterdam

AMSTERDAM, THE NETHERLANDS -- (MARKET WIRE) -- Jan 14, 2009 -- In Real Life (IRL), a social networking company that is evolving location-based services beyond simple mapping of events and places, participated by having CEO Frank Schuil as an expert speaker at the 2nd Annual Location-Based Services and Local Search Forum 2009, taking place January 13 - 14 at the Sheraton Amsterdam Airport Hotel. With the location-based services (LBS) market predicted to reach $447 million in 2009, this event examined revenue maximising strategies and the success of LBS.

Schuil spoke on January 14 at 11:30 a.m. during the Social Networking and Web 2.0 track. His presentation explored the social networking aspects of LBS, specifically how they are laying the foundation for the evolution to presence-based social networking.

Topics included:

--  Exploring the multiverse as the playing field for the LBS market
--  Defining the mirror world and its opportunities
--  Examining how presence can evolve the social networking market and
    leverage LBS
--  Assessing the B2B possibilities of presence-based social networking

IRL is the first company to build on LBS with presence-based social networking by giving users a sense of where their friends are and allowing them to add the element of connection to all of their social networking and social media.

According to Schuil, LBS are just the beginning of a transformation in social networking that will link virtual information and social context to the physical world. This evolution from location-based to presence-based will give rise to social behavior changes, such as new connections, deeper relationships, global citizenship and a re-attachment to reality, while also allowing further monetization through B2B models.

About In Real Life

In Real Life (IRL) is the only presence-based social networking company that adds presence to all your social networks and social media. The company's product, IRL Connect - Sense your Friends!, allows users to take their friends from any social network and visualize them on the map to find, meet and communicate. The company is headquartered in Amsterdam, the Netherlands with an office in China. The company is privately funded. For more information or to receive a private beta invite, visit

Media contact:
Jennifer Hicks for IRL Connect
+31 611278358 mobile or +1-617-959-7794

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