CTIA Wireless 2003
Booth No. 4313
SiRF's multimode location platform, SiRFLoc, enables a wide variety
of commercial Location-Based Services on mobile phones, from personal
navigation systems to mobile resource management applications
NEW ORLEANS--(BUSINESS WIRE)--March 17, 2003-- SiRF Technology, Inc. announced today that its SiRFLoc(TM) multimode location platform is at the heart of a wide variety of new Location-Based Services (LBS), allowing mobile phone users to determine their position and take advantage of a variety of useful new applications. These applications include services such as turn-by-turn navigation, mobile resource and logistics management, and other enterprise LBS applications. SiRF will be displaying its SiRFLoc multimode technology this week in New Orleans at the 2003 CTIA Wireless conference (Booth #4313).
SiRFLoc Multimode is the first wireless location platform that
allows device users to determine their position with or without
network aiding. Initially incorporated into cellular phones to meet
the FCC's E-911 emergency calling mandate, SiRFLoc's unique location
features are being rapidly adopted by enterprises and consumers for a
wide variety of commercial LBS. SiRFLoc meets all the requirements of
the FCC mandate for accuracy and location availability, but has the
added advantage of being able to function as an independent, high
sensitivity GPS receiver. This means that wireless devices with
SiRFLoc can continuously navigate with new position fixes as
frequently as once per second without network aiding.
"Our goal is to work with manufacturers, carriers and application
software companies to drive the adoption of Location-Based Services,"
according to Kanwar Chadha, founder and vice president of business
development at SiRF Technology. "Wireless carriers and software
companies are only beginning to scratch the surface of the potential
for revenue generating location enabled applications. As the market
develops, the variety of applications such as personal navigation,
mobile commerce, workforce management, enterprise logistics and gaming
will require location systems that go well beyond the E-911
requirements. The SiRFLoc multimode system is optimized to provide
accurate and continuous positioning in a bandwidth efficient manner to
enable these class of applications."
Since their recent introduction by Nextel, the SiRFLoc-enabled
Motorola i88s and i58sr cellular phone platforms have been adopted for
a wide variety of commercial LBS. SiRFLoc is the only GPS provider for
location-enabled phones on the Nextel network. With these phones,
Nextel brings the only location aware enterprise-strength wireless
platform that can meet the needs of a variety of applications. Most
applications take advantage of the ability to run Java based
applications on these wireless phones. Among these are the following:
Avis Rent A Car and Motorola, Inc. recently announced Avis Assist,
allowing Avis customers at the Dallas Fort Worth Airport to rent a
personal navigation service that operates on either the Motorola i88s
or i58sr cellular phone operating on the Nextel network. The system
provides spoken, turn-by-turn directions. The SiRFLoc location
platform provides the continuous navigation and accuracy needed for
Roto-Rooter Inc., the largest provider of plumbing and drain
cleaning services in North America, will equip its more than 1500
field technicians with a SiRFLoc-enabled Motorola i58sr phones to give
customers faster dispatch and service versus conventional manual
systems. Because SiRFLoc works with or without network aiding,
Roto-Rooter can get a competitive advantage right now.
@Road Mobile Resource Management Services
@Road's new Pocket Edition Mobile Resource Management (MRM)
Service is an enterprise productivity solution that combines the @Road
service with the SiRFLoc-enabled Motorola i88s and i58sr phones to
improve productivity of field operations across multiple industries.
This service is designed to help companies not only improve
productivity, but also to help ensure the safety and security of
Televigation's TeleNav service gives voice activated turn-by-turn
navigation on any SiRFLoc enabled phone on the Nextel network. This
service is available for use by both enterprises, as well as
individual consumers. SiRFLoc has the accuracy to tell users exactly
when they approach a corner, allowing a timely voice prompt.
FutureRoads Maps2ME and Directions2Me Java-based applications run
on Motorola i88s and i58sr wireless phones to provide vehicle
tracking, location-enabled content delivery and navigation. These
applications can be downloaded directly from Nextel's Web site for
immediate use on these SiRFLoc-enabled phones.
SiRFLoc Multimode allows networks to move beyond emergency
assistance applications such as the U.S. E-911 requirement to support
a wide range of LBS without excessive network bandwidth requirements.
Compliant with worldwide wireless location standards, the SiRFLoc
Multimode platform operates in both network-aided modes where
information is provided from the network to aid in developing a
location; and in autonomous modes in which the handset can
continuously update position without network assistance. Hence,
SiRFLoc Multimode delivers the maximum availability of position
information with the minimum need for network bandwidth. With a
distributed client-server architecture, the Multimode GPS technology
enables users to control their privacy.
The SiRFLoc platform is being incorporated by some of the world's
top consumer electronics manufacturers to develop wireless products
that both meet the FCC's E-911 mandate and provide a platform for
future LBS. SiRF's recent acquisition of the Enuvis Location Server
(ELS) technology will complement the SiRFLoc Multimode platform by
adding a proven, scalable server architecture as a network-side
platform for enabling expanded location services.
SiRF Technology, Inc. is the leading provider of GPS enabled
silicon and software location platforms that are designed to enable
location awareness in high-volume mobile consumer devices and
commercial applications. Location awareness refers to the ability of a
device to determine and make use of the information regarding its
location. SiRF's products enable a range of devices to utilize GPS to
detect location. They have been integrated into mobile consumer
devices, such as automobile navigation systems, cellular phones,
GPS-based mobile computing peripherals and handheld GPS navigation
devices, as well as into commercial applications, such as property
tracking devices and fleet management systems. SiRF markets and sells
its products in four target markets: wireless handheld, automotive,
mobile computing, and embedded consumer applications.
SiRF, SiRFstar and the SiRF logo are registered trademarks of SiRF
Technology, Inc. SiRFLoc is a trademark of SiRF Technology, Inc. All
other trademarks are the property of their respective owners.
For additional information, please visit
CONTACT: SiRF Technology, Inc. Kanwar Chadha, 408/392-8307 Email Contact or Evans Partners/for SiRF Technology, Inc. Cathy Wright, 650/595-1871 Email Contact