Content enables pedestrian guidance through the city's popular boulevards, parks and plazas
BUENOS AIRES, Argentina,—September 22, 2009 — /PRNewswire/ -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, announced today at Expocomm Argentina that it has reached a major pedestrian milestone of one hundred cities for its NAVTEQ Discover Cities product including coverage for Buenos Aires.
Given how easily Buenos Aires lends itself to walking and its ranking as a top regional business and tourist destination, the city is a natural extension of the NAVTEQ Discover Cities coverage footprint. Discover Cities adds to the detail of the NAVTEQ Map by adding pedestrian geometry and pathways, Points of Interest and transit information. This unique combination of data enables development of applications to help pedestrians navigate to their destinations via a variety of pedestrian specific routes, including those entirely on foot - or (if it's too far to walk), with portions aboard the public transit system.
NAVTEQ works closely with public transit operators to source information on schedules and the entrances and exits to transit stations to help application providers deliver the best routing options. For example a traveler arriving at the Ezeiza Airport could be instructed to board the number 86 bus to the Plaza de Mayo outside of the airport's terminal B. Upon arrival at the Plaza, their mobile device could then provide them walking directions to their hotel.
"Reaching 100 cities demonstrates our commitment to rolling out NAVTEQ Discover Cities across all major regions in the world," commented Cindy Paulauskas, vice president Americas map and content products for NAVTEQ. "Further, our research indicates providing the last steps of the journey after the end-user has departed from their vehicle has a major influence on mobile device purchasing decisions. Discover Cities enables our customers to provide consumers with quality relevant services for those devices."
This achievement is also significant given the sheer depth and complexity of the pedestrian navigation data NAVTEQ specialists collect, based on a single, global specification. While walking the world's cities, these specialists meticulously collect more than 50 pedestrian-specific attributes.
A key benefit of NAVTEQ's robust specification and "feet on the street" is the inclusion of pedestrian "shortcuts" that can be used to save time. These shortcuts may be via unmarked paths through parks, plazas or even publicly accessible buildings - with time of day restrictions. Without this additional data, applications may generate a route that involves only sidewalks when significantly shorter options are possible in reality. For example pedestrians walking to an address on the east side of the Plaza de la Constitucion would be provided directions that illustrate a path through the park as opposed to walking south on Salta and turning east on Avenida Brasil. This short-cut saves the pedestrian both time and energy. While seemingly simple, the content and data representation required for this type of routing represents a formidable challenge and is only possible with Discover Cities.
NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 192 offices and in 43 countries.
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