NAVTEQ Traffic(TM) doubles population coverage by providing premium, high-quality traffic information to more than 40 percent of Canada's population
CHICAGO, — November 12, 2009 — /PRNewswire/ -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, announced a significant expansion of NAVTEQ Traffic real-time traffic coverage in Canada.
With these enhancements, NAVTEQ Traffic coverage for Canada has doubled to encompass more than 13 million people, or more than 40 percent of Canada's total population. NAVTEQ Traffic is now available in seven of Canada's major metro areas, including: Toronto, Ontario; Montreal, Quebec; Vancouver, British Columbia; Ottawa-Gatineau, Ontario and Quebec; Hamilton, Ontario; St. Catharines-Niagara Ontario; and Oshawa, Ontario. This recent expansion more than doubles the number of Canadian markets previously covered by NAVTEQ, and is part of a significant expansion effort to provide Canadian commuters the comprehensive real-time traffic information they demand.
NAVTEQ Traffic is a quality-tested, comprehensive solution that links up-to-the minute traffic information to map data and enables wireless transmission directly to in-vehicle navigation systems, personal navigation devices and cell phones. NAVTEQ Traffic delivers detailed information about road construction, traffic speeds and incidents such as accidents, allowing drivers to make better routing and re-routing decisions. NAVTEQ Traffic is available in 128 markets, covering more than 200 million people in the United States and Canada.
NAVTEQ Traffic was the first in North America to commercially deliver real-time personalized traffic linked to the map in a navigation system in 2004, and continues its leadership by delivering accurate, robust traffic information to millions of consumers in North America through a wide variety of distribution channels.
In order to provide this comprehensive and reliable real-time traffic information for commuters, NAVTEQ Traffic utilizes its highly-advanced, proprietary NAVTEQ Smart Traffic Processor™, which merges and optimizes multiple sources of traffic data. These sources include GPS probe data, as well as fixed sensor data points from government and other sensors. NAVTEQ-collected historical data, traffic camera information and combined incident and flow data are also important components of the NAVTEQ Traffic offering. Additionally, GPS data from Nokia handsets will be integrated into NAVTEQ Traffic by the end of 2009.
"Our customers demand the most comprehensive and highest-quality traffic information available, and we are pleased to provide this significant expansion of coverage," said Mike Finn, vice president for NAVTEQ Traffic, North America. "This is a milestone that underscores our ongoing commitment to provide the best traffic coverage available in North America."
NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 195 offices and in 44 countries.
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