At TED2010, ESRI President Jack Dangermond Spreads a New Idea: GeoDesign

He Says the Concept Enables Architects, Urban Planners, and Others to Design with Nature and Geography in Mind

Redlands, California—February 16, 2010—Creating a more ecofriendly, efficient, and safer world calls for instilling geographic science into wise design, ESRI president Jack Dangermond said last week at the TED2010 conference in Long Beach, California.

Dangermond introduced the audience to the concept of GeoDesign, which in simple terms means designing with nature in mind by integrating geospatial technologies into the design process. This gives architects, urban planners, and others the geographic information and analysis they need to design well.

He compared beautiful Japanese temples, homes, and gardens—created by master designers who take nature into account—to sprawling, suburban housing tracts built with little thought to the surrounding environment.

"Japan is famous for the master designers who harmonized the use of land and structures with the environment around them, finding the right balance between building and nature," Dangermond said. "Contrast this with the sprawling, monotonous suburbia so familiar today. It's a kind of crime against nature."

Dangermond joined a roster of diverse and influential speakers at the Technology, Entertainment, Design (TED) conference, February 10–13. TED is a private, nonprofit foundation that hosts conferences to explore and promote what its Web site says are "ideas worth spreading."

A landscape architect by training, Dangermond founded ESRI in 1969 with a vision that computer mapping and analysis could help people design a better future. Under Dangermond's leadership, that vision has continued to guide ESRI in creating cutting-edge geographic information system (GIS) and GeoDesign technologies used in many industries to make a difference worldwide.

A student of the influential landscape architect Ian McHarg, Dangermond praised McHarg's pioneering concepts in ecological planning and explained how those ideas mirrored those put into practice by the Japanese master designers.

Dangermond said he believes that designing with nature, or GeoDesign, with all the best geospatial technology behind it, is the next evolutionary step in the design field.

"GeoDesign is both an old idea and a new idea. It reopens our minds and hearts; it puts in our hands the means to achieve what the Japanese masters did so many years ago—designing with geographic knowledge, thus living harmoniously with nature."




About ESRI

Since 1969, ESRI has been giving customers around the world the power to think and plan geographically. The market leader in GIS, ESRI software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. ESRI applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. ESRI is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at

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