June 08, 2010 — Nathalie MARTHE-BISMUTH, General manager of IGN France International, explains: "The graphic identity of the company had not evolved for several years and no longer fit with the messages that IGN France International wished to insist on.
First of all, we wanted a smooth evolution for our graphic identity that allowed us to confirm our strong ties with the IGN. Our new logo is much more legible: IGN France International, the IGN's export subsidiary, promotes the French Geographic Institute's quality label outside of our borders via our expertise.
Next, beyond our traditional core business, cartographic expertise, we found it important to emphasize IGN France International's position in the heart of new developments.
IGN France International is well-positioned on new markets with high added values such as geographic and touristic portals, cartographic production software, applications for land management and 3D applications. This is what we wanted to represent using the 3D effect that was applied to the logo's typography.
A new website highlighting IGN France International’s export references has just been launched to reinforce the promotion of the company’s new logo and new communication tools.
By implementing a more affirmative communication strategy, IGN France International strongly asserts what it is: a reference in geographic information engineering.
IGN France International, created in 1986, is the subsidiary of the French Geographic Institute. Over the years the company has become an essential actor in its two main fields of activity: geographic information (acquisition, processing, modelling) and geographic information systems (implementation and integration).
IGN France International works on all types of projects in the following sectors:
- Cadastre and land assessment
- Land use planning
- Risks (natural, industrial, climate change…)
- Security/accuracy work.
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