Companies have struggled to align the usage of new social networking and communications technologies with key business goals such as enhanced revenue, product development, customer service, and risk management. By discovering how the top 20% of respondents were able to enact customer-driven change 36% faster and react to industry threats 10 times faster than their average counterparts, this report shows how companies have progressed from beginners to modern collaborative experts.
"Collaborative technologies have typically been treated as experiments, rather than a proven way to improve business performance," said Hyoun Park, research analyst, Aberdeen. "By showing how the emerging technologies of Enterprise 2.0 have provided value to general business settings, this research shows how social software has evolved from unproven technologies to core infrastructure for companies that seek a competitive and profit-building advantage."
A complimentary copy of this report is made available due in part by the following underwriters: IBM and Socialtext. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6451&camp=2.
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