Ten Percent of Population Gets Headaches While Watching 3D Movies

LOS ANGELES, CA -- (MARKET WIRE) -- Jun 06, 2011 -- During the past five years, the number of movies released in the U.S. in 3D has increased exponentially, giving audiences an unsurpassed viewing experience and one in which they are willing to pay higher ticket prices for. An estimated 30 million Americans are not embracing the 3D experience because it causes mild to severe headaches and creates a very unpleasant viewing experience. 2D-Glasses, LLC, has developed glasses that enable people with this problem to watch a 3D movie without getting a headache.

It is estimated that approximately ten percent of the U.S. population has minor eye problems, including muscle imbalances, depth perception trouble, and lazy eye that causes the brain to work harder to process 3D images and results in headaches strong enough to cause significant pain and discomfort. Other symptoms include dizziness and nausea.

The new 2D-Glasses 'disable' the 3D effect, permitting the person to attend a 3D movie with family or friends and not suffer from headaches or other unpleasant symptoms during the film.

"I love 3D movies, but they give my wife a headache," said Hank Green, the founder of 2D-Glasses. "Using 2D-Glasses, we can enjoy going to the movies together without her being uncomfortable."

When a person watches a 3D movie, there are actually two images being projected onto the screen, causing the screen to be blurry if it is viewed without glasses. 3D glasses have one lens that blocks one image and another lens blocks the other image. So, when a person watches a 3D movie, each of their eyes is seeing a slightly different image. The brain combines these images together, creating the illusion of a 3D image.

2D Glasses block the same image with both lenses, so each eye gets the same picture resulting in a 2D image and an elimination of the eyeball and muscle strain that leads to headaches.

2D-Glasses are available at online retailers such as Amazon.com and at www.2d-glasses.com for a manufacturer's suggested retail price of $7.99.

Note to media: high-resolution jpeg images of 2D-Glasses are available for download at http://rcpt.yousendit.com/1140937221/099866dcc9c29dd204f82f52f72d3c1b. Media wishing to review 2D-Glasses may request product at Email Contact.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1634767

Steve Honig
The Honig Company, LLC

Email Contact 

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