June 14, 2011 - Overland Park, KS — GBA Master Series, Inc. has announced a rebranding to Lucity, Inc. to better reflect the company’s accessibility, forward thinking and commitment to collaboration. Lucity is software for public works, offering solutions and support for hundreds of agencies and thousands of users nationwide.
“Lucity allows us to make clear our passion for providing clients with clarity, through the connections the software makes and the connections we develop personally,” said Lucity CEO Don Pinkston. “We wanted to communicate a clear path to effective asset and maintenance management.”
The ownership and management team remains the same. Rather, the new look reflects a long-term desire to define an identity that better reflected the company’s approach.
Lucity takes inspiration from the word “lucid,” meaning easily understood, and the Latin “lucis,” meaning clear and light. The logo’s arrow tips demonstrate the interaction and connection between software, clients and staff, combining to form a plus sign that reflects the promise of client success as a paramount goal. The bright color palette reflects an approachable and modern attitude.
The rebrand amplifies the company’s defining characteristics:
- A loyal and accessible team that’s committed to client success.
- A robust and stable software system, updated in the upcoming Version 7.2 with new usability and a new look.
- Support that’s relevant and timely, with expanded service hours, blog updates and surveys to enhance the feedback loop.
“We’re excited about this evolution and what it means for our team members and clients, who we consider family,” said Pinkston. “We’ve always said that we are a different kind of software company. Now—as Lucity—we look different too. With a new website and new tools for proactive communication, we have a strong base to serve our current and future clients.”
Lucity is software for public works, offering solutions and support for hundreds of agencies and thousands of users nationwide. We provide clients with clarity, through the connections the software makes and the connections we develop personally. Public works agencies need intuitive solutions that are flexible to their needs, stable and powerful yet accessible and innovative. And they need a team that's cut from the same cloth: supportive, compassionate and collaborative. Lucity is here, offering a clear path to effective asset and maintenance management. Learn more at www.lucity.com.