GfK GeoMarketing -- Map of the Month, July 2009 -- Currency exchange rate trends in Europe
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GfK GeoMarketing -- Map of the Month, July 2009 -- Currency exchange rate trends in Europe

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Bruchsal, July 21, 2009  

Map of the Month - July

Currency exchange rate trends in Europe

This month’s map from GfK GeoMarketing reveals trends in currency exchange rates from June 2008 to June 2009 among those countries in Europe that have not adopted the euro. According to the data supplied by the European Central Bank, the only currency that has developed positively against the euro in this period is the Swiss franc.

By contrast, Poland's currency has undergone a devaluation of more than 25 percent since June 2008. The currencies of Great Britain, Norway, Sweden, Russia and southeastern European countries have also fared poorly against the euro, with losses between seven and 16 percent over the previous year.

Currency exchange rate trends in Europe - GfK GeoMarketing

GfK retail expert Olaf Petersen comments: "These unfavorable developments amongst some European currencies against the euro have resulted in additional pressure in the international retail real estate sector, burdening it with numerous elements of uncertainty."

Download the map in high-resolution *.tif format (14.8 x 10.5 cm) here (approx. 0.4 MB).

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”.

Additional illustrations can be found in our online press section at
www.gfk-geomarketing.com/en/press/map_of_the_month.html

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About GfK GeoMarketing

GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade.

The company is a subsidiary of the international GfK network. Ranked fourth among the world's market research institutes, the GfK is represented in 100 countries with over 150 subsidiaries and 10,000 employees.

More information on GfK GeoMarketing:
www.gfk-geomarketing.com

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