Map of the Month - January
Purchasing Power USA
GfK GeoMarketing has produced a map illustrating the distribution of purchasing power in the USA. (data & map: GfK GeoMarketing).
According to the GfK study on purchasing power in the US, citizens living in California, Florida and states on the East Coast have on average more disposable annual income than the national average. Regions around major cities such as Chicago, Houston, and Seattle are also more affluent. These higher-earning areas are shaded pink and purple on the map.
This is the first time that GfK GeoMarketing, a Germany-based market research company, has calculated region-specific purchasing power figures for all of the US.
In Europe, GfK Purchasing Power is the recognized benchmark for assessing market potential for B2C companies such as the retail industry. GfK, the world’s fourth-ranked market research institute, has been providing yearly updates of the purchasing power study for Germany since 1934.
For more information on GfK purchasing power, visit
Download the map in high-resolution *.PDF format (21 x 14.8 cm)
here (approx. 0.6 MB).
The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”.
Additional illustrations can be found in our online press section at
About GfK GeoMarketing
GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade. Its services include:
- Consultancy and reports
- Market data
- Digital maps
- RegioGraph and DISTRICT geomarketing software solutions
The company is a subsidiary of the international GfK network. Ranked among the world’s top 5 market research organizations, the GfK Group consists of 115 subsidiaries and approximately 10,000 employees, with operations in more than 100 countries.
More information on GfK GeoMarketing:
Responsible for content and press inquiries:
Tel. +49 (0)7251 9295270
Fax +49 (0)7251 9295290
Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872