GfK GeoMarketing -- Map of the Month, August 2009 -- Worldwide water footprints

GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing GeoMarketing Software RegioGraph Digital maps for more than 240 countries Market data - from GfK Purchasing Power to sociodemographic data Consultancy and reports
Bruchsal, August 27, 2009  

Map of the Month - August

Worldwide water footprints

This month's map displays the water footprint per inhabitant of the world's nations, created with the geomarketing software RegioGraph. The data was obtained from the Water Footprint Organization (, a research institute based in the Netherlands. In collaboration with Delft University (Netherlands), the WWF and the United Nations' "Institute for Water Education", the Water Footprint Organization studies the worldwide usage of water resources.

Worldwide water footprints - map created with RegioGraph

Dark colors are used to indicate a water usage level that exceeds the worldwide average of 1,240 cubic meters per person per year. According to the Water Footprint Organization, China has an annual per capita water usage of only 700 cubic meters, while the USA expends five times as much: around 2,500 cubic meters. Many European countries have some of the world's highest water consumption levels.

High water consumption is often linked to the export of agricultural good – for example, in Germany this accounts for 53 percent of the nation's water footprint.

The Water Footprint Organization defines the "water footprint" of a nation as follows: The water footprint varies significantly from nation to nation and is influenced by the population's usage level, climatic conditions and water usage practices in regions in which consumer goods are manufactured. Not all goods used within a given country are manufactured in that country. Consequently, a nation's water footprint consists of two components: the use of domestic water resources as well as the resources of other nations (from which products are imported).

Download the map in high-resolution *.tif format (14.8 x 8.6 cm) here (approx. 0.5 MB).

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”.

Additional illustrations can be found in our online press section at


About GfK GeoMarketing

GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade.

  • Consultancy and reports Consultancy and reports
  • Market data Market data
  • Digital maps Digital maps
  • RegioGraph Geomarketing software RegioGraph

The company is a subsidiary of the international GfK network. Ranked fourth among the world's market research institutes, the GfK is represented in 100 countries with over 150 subsidiaries and 10,000 employees.

More information on GfK GeoMarketing:


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