The ADDYs, sponsored by the Greater San Francisco Ad Club, are judged by senior creative executives from the Bay Area. This local selection of winners is the first of a three-tier, national competition. Selected as a silver winner in the direct marketing category, GMP's work will now be entered at the district level.
"We are very pleased and honored to know that our work for Autodesk meets the criteria of excellence for such a prestigious award," says Carolyn Goodman, founder, president and managing partner of GMP.
The "Executive Sandbox" campaign focused on obtaining sales appointments with C-level executives at Fortune 500 companies. Their approval is essential for the consideration and purchase of Autodesk Buzzsaw®, the leading project management solution for the construction industry. GMP identified three vertical market segments as key opportunities: large homebuilders, expanding retailers and growing hospitality industry companies.
In addition to creating a custom list of top executives in these segments, GMP conceived, designed, produced and mailed a 3-dimensional package and a gift card premium to secure face-to-face appointments with these decision makers. It featured an "Executive Sandbox" as the perfect metaphor to communicate how Autodesk Buzzsaw could turn the management of a complex construction project into child's play. The direct marketing program produced a significant number of meetings and sales that have secured a positive return on investment for Autodesk.
Goodman Marketing Partners is a strategic direct marketing company based in San Rafael, Calif., comprised of senior direct response specialists who design, develop and execute direct marketing solutions. The firm provides clients with a complete range of direct response services including direct mail, email, landing pages, direct response print, television and radio, and point-of-sale collateral. Current clients include Autodesk, Wells Fargo Bank, St. Supery Vineyards and Winery, KCSM TV and Radio, Home Service USA, and The Leukemia and Lymphoma Society. In 2006, the San Francisco Business Times ranked GMP as one of the "Top 100 Women-Owned Businesses" in the San Francisco Bay Area. For more information, visit www.goodmanmarketing.com.
Contact: Carol Crawford Crawford Communications 415-239-1550 Email Contact