Pitney Bowes Business Insight on Census 2010
[ Back ]   [ More News ]   [ Home ]
Pitney Bowes Business Insight on Census 2010

Welcome to GISWeekly!

GISWeekly examines select top news each week, picks out worthwhile reading from around the web, and special interest items you might not find elsewhere. This issue will feature Industry News, Top News of the Week, Acquisitions/Agreements/Alliances, Announcements, New Products, Around the Web and Events Calendar.

GISWeekly welcomes letters and feedback from readers, so let us know what you think. Send your comments to me at Email Contact

Best wishes,
Susan Smith, Managing Editor

Industry News
Pitney Bowes Business Insight on Census 2010
By Susan Smith

Thomas G. Exter, Chief Demographer at Pitney Bowes Business Insight, Data Development spoke with GISWeekly this past week on Pitney Bowes-MapInfo's role in the Census 2010. The company has a full suite of Census-based demographics, including census data, current estimates and five-year projections. Find out how this year's Census differs from previous census-taking methods, and what the big trends are.



GISWEEKLY: What is the Pitney Bowes Business Insight Census product and what does it do?

We have a full suite of Census-based demographics, including census data, current estimates and five-year projections. Our demographic data team has consistently produced this data for the United States since 1998, for Canada for more than 30 years, and for the United Kingdom and Australia for more than five years. We are making extensive preparations to adapt to a short-form only U.S. 2010 Census, the results of which are due out for small area analysis in the spring of 2011. Our efforts include: incorporating more household-level information; developing highly accurate geocoding processes to geocode all U.S. addresses - both occupied and unoccupied; and working with high-value variables like household income, from extensive consumer databases.

In terms of “what the data can do,” we integrate our data into two long-standing desktop and online offerings for customer analytics, site location research and marketing analysis. These accomplish such standard tasks as customer geocoding, geo-demographic segmentation analysis and extensive site reporting for custom trade areas and the like. These delivery vehicles are AnySite and TargetPro as well as AnySite Online. Our data is also available for the new PBBI enterprise platform - Spectrum - where the data is available for all manner of Customer Communication Management tasks among others.

We are also moving aggressively to offer our data via a “Data as a Service” platform in various cloud environments.

GISWEEKLY: Where does PBBI get its data from?

PBBI data is developed from multiple sources, including but not limited to Census data. As a “full-service” demographic data provider, we offer comparable products with the likes of Nielsen-Claritas. Our delivery vehicles (both on demand and on premise) and analytics for multiple industry verticals are extensive and evolving rapidly.

GISWEEKLY: What is difference about Census collection for 2010 than for the previous Census taking?

The key difference is the Census Bureau's transition to the use on the ongoing American Community Survey in lieu of the long-form census sample data. We have a white paper on this topic.

GISWEEKLY: What trends do you see that are notable such as a change in where people are choosing to live, the choices of different age groups, ethnic groups, etc?

As you know, the 2010 Census results are a once-in-10-years data refresh for significant consumer demographic trends in the United States. We have recently offered a preview of 2010 Census results in the aforementioned white paper - “What the 2010 Census Will Show.”


GISWEEKLY: Are there different ways of gathering information employed by your product?

We are adjusting to the lack of a long-form census, which hitherto contained much of the most useful census variables like household income, educational attainment, employment by occupation and industry, and so forth. We are moving to more use of extensive consumer database intelligence to maintain our annual and quarterly update processes.

GISWEEKLY: With regard to trends, any thoughts on why certain trends are occurring?

Some of this is discussed in the paper, “What the 2010 Census Will Show.” The reasons behind these trends are demographic but also social, cultural and economic as you imply in your question. Our focus has been more on what implications the consumer demographic trends have for business decision-makers not so much “what is behind the trends” other than the basic demography.

GISWEEKLY: Is there any aspect of geospatial that makes Census this year easier, more efficient, cost effective?

The Census Bureau is essentially and increasingly in the geospatial and GIS space. The TIGER files are increasingly accurate. The use of GPS devices this time around should avoid the location errors of Group Quarters in the 2000 Census, and so forth in terms of Census collection processes. We are a significant processor and end-user of census data.

Pitney Bowes has always been in the geospatial business, primarily desktop mapping and geocoding. We are now applying these and newer technologies to the many emerging opportunities that will drive Pitney Bowes revenues in the future. Needless to say, these are exciting times for our company.

What the 2010 Census Will Show
The Coming Demographic Data Revolution

Top News of the Week

ERDAS announced the release of ERDAS APOLLO on the Cloud, a new cloud-based data management and delivery solution. ERDAS APOLLO on the Cloud provides a simple entry point into the geospatial server world.

Available immediately to customers in the USA, this solution is ideal for GIS users that want a quick server implementation with elasticity. ERDAS APOLLO on the Cloud is ideal for organizations that have limited IT infrastructure and expertise, yet still want to web-enable their large volumes of geospatial data. This solution is also a good alternative for users requiring a geospatial server solution on an intermittent basis or for a one-time project.

Two years in development, Carlson Software's Surveyor+ GPS System is now available. It's the lowest priced, most flexible solution of its kind for accurate, RTK data collection from either cellular-based reference stations or base-to-rover systems.

This dual frequency RTK GNSS receiver and field controller comes with Carlson's Surveyor+ data collector with its full keyboard, a GSM modem, GNSS board, pole, antenna and additional accessories. The “form factor” is compact with no bulky receiver on the pole and the unit can be used with total stations as well. For those who already own a Carlson Surveyor+ data collector, the RTK engine can be added at any time, making the system fully scalable.

Acquisitions,Agreements,Alliances

On 6 July 2010, Hexagon AB entered into an agreement to acquire US-based software provider

Intergraph Corporation.

Summary

Bentley Systems, Incorporated announced that it has acquired a minority interest in Charlotte, N.C.-based BLUERIDGE Analytics, Inc., provider of SITEOPS - breakthrough site design optimization technology that utilizes cloud computing to save substantial time and cost while improving land development outcomes. SITEOPS, a patented web-based application, empowers civil engineering professionals, real estate developers, and land planners to quickly perform site configuration simulations, produce preliminary cost estimates, optimize site designs, and reduce overall costs. The conceptual designs are compatible with DGN, DWG, LandXML, and other file formats, so they can be easily exported into software such as Bentley's MicroStation, Power InRoads, and Power GEOPAK for final design work. Among owner-operators and retailers benefiting from SITEOPS' many capabilities are Lowe's Companies, Inc. and Target.

Trimble announced it has partnered with Timmons Group to provide an integrated system for the field collection, management, and submittal of wetland delineation data. The solution combines Trimble Mapping & GIS handheld computers with the WetCollect wetland delineation software from Timmons Group to comply with the reporting requirements of the U.S. Army Corps of Engineers (COE). The COE determines whether a wetland is a "water of the United States," which is regulated under the federal Clean Water Act (CWA).

Manatron, Inc., a global leader in integrated property tax and records management software for state and local governments, announced its acquisition of Grapevine, Texas-based Beyond Appraisal. Terms of the acquisition were not disclosed.

The acquisition reflects Manatron's continued expansion in and commitment to the Texas market, bringing the company's total number of Texas clients to 34. It also effectively doubles the number of Texas parcels Manatron's software manages to nearly four million.

RapidEye, the only geospatial solutions provider to own and operate a constellation of five identical Earth Observation satellites, announced that it has signed a contract with the German GeoConsultants Group (3G) to be its distributor in Libya and Tunisia.

Announcements

On 6 July 2010, Hexagon AB entered into an agreement to acquire US-based software provider

Intergraph Corporation.

Summary

Bentley Systems, Incorporated announced that it has acquired a minority interest in Charlotte, N.C.-based BLUERIDGE Analytics, Inc., provider of SITEOPS - breakthrough site design optimization technology that utilizes cloud computing to save substantial time and cost while improving land development outcomes. SITEOPS, a patented web-based application, empowers civil engineering professionals, real estate developers, and land planners to quickly perform site configuration simulations, produce preliminary cost estimates, optimize site designs, and reduce overall costs. The conceptual designs are compatible with DGN, DWG, LandXML, and other file formats, so they can be easily exported into software such as Bentley's MicroStation, Power InRoads, and Power GEOPAK for final design work. Among owner-operators and retailers benefiting from SITEOPS' many capabilities are Lowe's Companies, Inc. and Target.

People Pictometry International Corporation's Board of Directors announces the retirement of Richard A. Kaplan as President & CEO. Effective August 1, 2010, Richard M. Hurwitz will succeed Kaplan as President & CEO and will be responsible for driving Pictometry through its next phase of development.

This shift in the CEO responsibility is a logical step in the evolution of the company and reflects succession planning the board initiated a year ago. While Kaplan will retire from his day-to-day role at the Company, he will continue to serve as a member of the Company's Board of Directors in which capacity he will continue to offer advice and counsel.

New Products

SuperGeo Technologies announced that SuperPad 3, the full function mobile GIS software, is able to support Quick Project function, helping field surveyors rapidly create map projects through a simple process.

When doing field work, surveyors may not bring the created map projects with themselves in field survey. Therefore, surveyors would need to create a map project in an easy and fast way in order to effectively complete the collection jobs on time.

ESRI has expanded its mobile geographic information system (GIS) platform to now support the iPhone, iPad, and iPod touch. The new ArcGIS for iOS includes both a free downloadable application from Apple's app store and an API for developers to build custom mapping solutions.

UK local authorities can now instantly pinpoint and contact all residents affected by road closures, floods or health hazards following the development of an innovative solution by GGP Systems. The company has combined computer mapping and property ID technology to create address lists allowing instant mail merges for notification or consultation letters and other direct communications. The new software saves council staff time when communicating with local residents and businesses as it uses a spatial search to easily and quickly identify and select address data.

The latest release of ESRI Business Analyst Online (BAO) now includes ESRI's 2010/2015 Updated Demographics, as well as 2010 Consumer Spending, Market Potential, and Tapestry Segmentation data. Thousands of newly released data variables are available in more than 50 reports and maps through the BAO application. These reports and maps can be generated on demand to help users better understand their market, analyze population growth and decline, identify business opportunities, study competitive penetration, and locate underserved areas.

RAND Worldwide announced that its courseware division, ASCENT - Center for Technical Knowledge, released the following training guide for Autodesk 2011 software: AutoCAD Civil 3D 2011 Fundamentals.

Luciad announces it has released LuciadMap V10.0. The latest release offers new capabilities, enhancements, and functionality that allow developers to rapidly and effectively build and deploy high-end mission-critical systems. The new product includes full support for the KML data format, the AIXM 5.1 standard for the exchange of aeronautical data, and it integrates multi-touch input support for more intuitive and convenient display interaction.

Around the Web

GISCafe Today Blog http://www10.giscafe.com/blogs/gissusan/

Gulf Food Trade installs GIS in its vehicles http://www.tradearabia.com/news/newsdetails.asp?Sn=FOOD&artid=182613 Trade Arabia

New software addresses county problem [The News Herald, Morganton, N.C.] http://www.tmcnet.com/usubmit/2010/07/07/4888558.htm July 7, 2010

Pinal launches economic development web site http://www.trivalleycentral.com/articles/2010/07/07/arizona_city_independent/news/doc4c3378a597880288466489.txt Arizona City Independent News, July 7, 2010

BestDay Video for Monday, July 5: Carriers Change the Game With Pervasive Geospatial Analytics http://insurancenewsnet.com/article.aspx?id=204990&type=newswires Insurancenewsnet.com,July 6, 2010

Events

 

2010 ESRI International User Conference
Date: July 12 - 16, 2010
Place: San Diego, CA USA

Thousands of GIS professionals gather at the ESRI UC to learn, share, and collaborate on how GIS can be used to better understand and improve our world.

Converging Technologies: GIS & Asset Management Solutions Integrated into ESRI ArcGIS Server
Date: July 14, 2010
Place: ESRI User Conference
SDCC, Mezzanine Level, Room 16B, San Diego, CA USA

Learn how different GIS companies are working together to better meet your mobile field data collection needs.

Make this your first stop social to learn how industry leaders are partnering to integrate with cutting-edge mobile technology so clients can enhance their ESRI ArcGIS Server environment.

Short presentations will demonstrate how multiple industries such as Federal, Natural Resources, Oil & Gas and Municipal have successfully streamlined workflows for field data collection and office GIS teams. Presentation topics will cover photo integration, work order management, web servers, and data collection.

Time: 5:30pm - 7:30pm

GEOINT Community Career Fair
Date: July 15, 2010
Place: Hyatt Regency Reston
1800 Presidents St, Reston, VA 20190 USA

USGIF invites GEOINT  professionals from the Defense, Intelligence and Homeland Security Communities, industry, and recent graduates to make connections face to face with recruiters who make hiring decisions. This free event is advantageous for everyone to attend from veterans who already have civilian work experience; men and women who are transitioning from active duty to civilian life; experienced program managers, engineers, programmers, and analysts; and recent graduates looking to break into the industry.

Time: 9:30 a.m. to 3:30 p.m.

IGARSS 2010
Date: July 25 - 30, 2010
Place: Honolulu, HI USA

On behalf of the IEEE Geoscience and Remote Sensing Society and the IGARSS 2010 Organizing Committee, we are pleased to invite you to Honolulu for IGARSS 2010. We are thrilled to be returning to Hawaii to host IGARSS on its 30th anniversary! In the true spirit of an international event, we will continue our tradition of gathering world-class scientists, engineers, and educators engaged in the fields of geosciences and remote sensing from around the world.

GeoWeb 2010
Date: July 26 - 30, 2010
Place: Morris J. Wosk Centre
580 West Hastings Street, Vancouver, British Columbia, V6B 5K3 Canada

We encourage the attendance of all senior decision-makers, industry leaders and technologists that are interested in the convergence of web technologies, XML, web services and GIS. GeoWeb 2010 is open to all businesses, academic institutions and governments that are interested in:
* the development of new GeoWeb technology
* the impact of the GeoWeb on businesses and government policies
* the emergence of new business models for the GeoWeb
* the multitude of applications associate with the new GeoWeb technology

Map Asia 2010 & ISG 2010
Date: July 26 - 28, 2010
Place: Kuala Lumpur Convention Center (KLCC)
Kuala Lumpur, Malaysia

This year GIS Development and Institution of Surveyors, Malaysia (ISM) is jointly organising International Symposium and Exhibition on Geoinformation 2010 and Map Asia 2010 to foster the spread and growth of the geospatial sciences and its benefits for the community at large with a synergised effort of discussions and deliberations with academicians, researchers, policy makers and industry representatives.

Maptitude Training
Date: July 28 - 30, 2010
Place: Newton, MA USA

Caliper Corporation invites you to attend training for Maptitude Geographic Information System for Windows. The classes will be at our training center in Newton, Massachusetts.

The three days of classroom training cover materials valuable to both new and existing users of Maptitude. Day 3 provides time to work with your own data with a Maptitude trainer.

MAPPS Summer Conference
Date: July 29 - August 2, 2010
Place: Hyatt Regency Lake Tahoe Resort
111 Country Club Drive, Incline Village, NV USA

The Hyatt has created a special MAPPS on-line reservation form. On this form under Search Available Rooms - select ATTENDEE on the drop down. No access code is needed.

Accela User Conference 2010
Date: August 2 - 6, 2010
Place: Hyatt Regency
Orange County, CA USA

It all comes together where the Accela community unites to move beyond the boundaries of what we believe is possible. The largest event for users all year, the User Conference is a one-of-a-kind opportunity to connect with the people, products, and trends at the forefront of the government technology industry. Let’s work together to build new opportunities!

2010 GITA Australia & New Zealand 15th Annual Geospatial Solutions Conference
Date: August 2 - 4, 2010
Place: Sofitel Brisbane Central
Queensland, Australia

GITA 2010 is the premier geospatial technologies conference in Australia and New Zealand. This year's program will focus on “Smarter infrastructure for a sustainable future” with particular focus on water reform, smart grid, critical infrastructure protection and emergency management, transportation and safety, and telecommunications and will feature the launch of two world class technology breakthroughs!

Applied Geoinformatics for Society and Environment (AGSE)
Date: August 3 - 6, 2010
Place: Universidad Catolica de Santa Maria
Arequipa, Peru

The overall scope of this series of conferences is to offer an interdisciplinary, international forum for sharing knowledge about the application of Geoinformatics with focus on application and on developing countries. This will be achieved by a series of summer schools and conferences through the next years, supported through an online journal. This year the international conference Applied Geoinformatics for Society and Environment 2010 (AGSE 2010) will take place at Universidad Catolica de Santa Maria in Arequipa, Peru.

AGSE 2010
Date: August 3 - 6, 2010
Place: Universidad Catolica de Santa Maria
Arequipa, Peru

Topics

  • Environmental Issues, Sustainable Development, Millennium Development Goals
  • Photogrammetry, Earth Observation Systems, Information Extraction
  • Spatial Data Infrastructures
  • Internet based Applications
  • Sustainable Development, Tropical Forests
Spatial Information Day
Date: August 13, 2010
Place: Adelaide Convention Centre
Adelaide, Australia

Spatial Information Day 2010 (SID 2010) and the South Australian Spatial Excellence Awards 2010 (SASEA 2010) will be held on Friday 13 August 2010 at the Adelaide Convention Centre. The full day SID 2010 program will be followed by the SASEA 2010 dinner.