October 10, 2005 -- NAVTEQ (NYSE: NVT), a leading global provider of digital maps for vehicle navigation and location-based solutions, now offers full postcodes with its UK database. This unique feature assists accurate geocoding by linking the UK unit level postcode with the name, address and geometric accuracy of the NAVTEQ map.
“Postcodes are a fast, efficient way of locating destinations or pinpointing customer addresses,” explained Peter Beaumont, NAVTEQ Marketing Manager Northern Europe, Business Solutions. “Our brand new postcode layer and highly accurate digital street maps combine to offer a very effective way of geocoding addresses. This high-value combination is also a must-have for call centres where operators need to rapidly locate their customers.”
The type of industry sectors likely to benefit from this new information include: emergency services; transport and distribution; utilities and telecommunications; retail; and banking and insurance.
Spatially linking the unit level postcode to NAVTEQ’s UK street maps enables software developers to create a broad range of business critical solutions which are dependent on accurate geocoding and reverse geocoding. “And the benefits are not restricted to B2B applications,” added Peter Beaumont. “Incorporating NAVTEQ maps with enhanced geocoding functionality into consumer software products will make finding destinations faster and easier. And that means happier customers.”