April 17, 2006
PushPin LE Offers Google Map-like Interface for Developers
Please note that contributed articles, blog entries, and comments posted on GIScafe.com are the views and opinion of the author and do not necessarily represent the views and opinions of the management and staff of Internet Business Systems and its subsidiary web-sites.
Susan Smith - Managing Editor


by Susan Smith - Managing Editor
Each GIS Weekly Review delivers to its readers news concerning the latest developments in the GIS industry, GIS product and company news, featured downloads, customer wins, and coming events, along with a selection of other articles that we feel you might find interesting. Brought to you by GISCafe.com. If we miss a story or subject that you feel deserves to be included, or you just want to suggest a future topic, please contact us! Questions? Feedback? Click here. Thank you!

Message from the Editor -


Welcome to GISWeekly! This week GISWeekly spoke with Jaron Waldman CEO of PlaceBase, which is one of those ingenious companies. PlaceBase has been working on integrating GIS technology into websites since 2001. “We've seen over the past year that Google Maps has become a very popular platform, mainly for hobbyists to create web based mashups and web applications, etc.,” noted Waldman. Enter PushPin LE, a hosted mapping platform with the familiar API, similarly high quality mapping output [as Google] but also offering its client live support, total control of branding, no ads on the maps, no limit on transactions and much more. Read about it in this week's Industry
News.


GISWeekly welcomes letters and feedback from readers, so let us know what you think. Send your comments to me
Here.


Best wishes,

Susan Smith, Managing Editor




Industry News


PushPin LE Offers Google Map-like Interface for Developers

by Susan Smith


CLICK TO ENLARGE
Probably the most exciting result of a groundbreaking technology such as Google Maps or Google Earth are the applications that are built on or around it. True to the anonymous Latin saying, “Necessity is the mother of invention,” the companies that have sprung up around Google Maps are the result of great ingenuity.


This week GISWeekly spoke with Jaron Waldman CEO of PlaceBase, which is one of those ingenious companies. PlaceBase has been working on integrating GIS technology into websites since 2001. “We've seen over the past year that Google Maps has become a very popular platform, mainly for hobbyists to create web based mashups and web applications, etc.,” noted Waldman. “The popularity was driven because Google Maps is a great product, it's got a clear, easy to use API and it has very generous licensing terms for people who aren't using it for commercial purposes.” Many professional developers were also taking a close look at Google Maps to integrate into their
websites, and according to Waldman, although they love the Google Maps look and feel, the licensing and support terms were not appropriate for what they needed.


Specifically, Google Maps doesn't offer any support at any price, the maps are always branded and powered by Google and Google terms state that they have the right to include ads on the maps or change the programming interface at any time. “It's impossible to build internal, corporate applications or intranet sites on Google Maps because of their terms of use, and there's no upgrade path for more advanced GIS types of features, and for custom cartography or data visualization like thematic mapping,” explained Waldman. “At PlaceBase, we developed PushPin LE, a hosted mapping platform with the familiar API, similarly high quality mapping output [as Google] but also offers
our client live support, total control of branding, no ads on the maps, no limit on transactions, an upgrade path to more advanced features that we have in our Pushpin CX product and licensing terms that are geared to the needs of professional web developers.”


PushPin LE and CX's customer is the developer who is working with a commercial general public. These developers may have an existing mapping solution but feel pressure from their public or bosses who are asking for something that works like Google Maps, why isn't it faster, why don't the maps look better, etc. “They may want it to look like Google Maps and be fast and draggable, but they won't necessarily want Google's logo on every single page, and they don't want to violate Google terms of use by putting it on an intranet,” Waldman added.


How do you get around the fact that Google can change the interface at any time? “We have developed something that looks and feels a lot like Google Maps, but we've built ours from scratch,” Waldman explained. “We have our own programming interface which is not exactly the same as Google's but if you've built your mashup on Google's API then it's very simple to switch over to ours. We've talked to professional developers to find out what they need and we provided that. We provide certain things that Google doesn't, such as geocoding and they provide certain things we don't provide.”


CLICK TO ENLARGE
Many people are worried that Google will put ads in their personal mashup ads, and developers may want to build something that's behind the password, which is not something Google Maps is able to provide.


What Google provides that PushPin LE and CX do not are routing, such as driving directions. Users could conceivably use both Google Maps and PushPin LE in order to derive the benefits of both.


PlaceBase's mission clearly has been to bring advanced GIS types of features out to mass audiences via the web. “We think GIS on the web is in its early stages right now,” remarked Waldman. “The features in our CX application are the ability to control cartography, to make presentation more effective, the ability to put themes on the map, and ability to do spatial querying and many capabilities you find in a traditional GIS. Gradually we're going to migrate those over into our LE platform as the market matures and as people become more familiar with maps on the web.”


Additional features in PushPin CX are, geocoding on the fly and the ability to layer different maps on top of one another. For example, a person has her own sales territory and wants to see that on a map, or wants to see area data on a map. “To do that effectively we have developed an approach in CX that disaggregates all the layers,” noted Waldman. “We cache everything, as image data, i.e. we take the vector data and we turn it into raster image data. We do this for each layer on a transparent background and then we can composite them together when they're requested and send them over to the browser as a single layer of images, which means it's very fast. In order to do
that customization we've developed an approach that breaks the layers apart and stores them separately on disk as cached imagery.”


Google Maps is obviously responsible for exposing a large number of people to power GIS and mapping through an easy-to-use web interface. PushPin LE will take this one step further: by bringing the power of mashups and GIS beyond the hobbyists to a much broader community of users.




Top News of the Week


Editing in ArcGIS 9: Tips and Tricks II, a new live training seminar from ESRI Virtual Campus, explores the newest tips and tricks in ArcGIS Desktop. The seminar is ideal for experienced ArcGIS users who edit features in ArcMap and want to learn techniques to increase efficiency and precision. The Web seminar will be presented on April 27, 2006, at 9:00 a.m., 11:00 a.m., and 3:00 p.m. Pacific time. Visit the


Intergraph Corporation and TerraGo Technologies announced that MAP2PDF versions for Intergraph product lines, GeoMedia and Digital Cartographic Studio (DCS) are now generally available. GeoPDF embeds geospatially referenced data for map coordinate readouts, distances and bearing information in an easy to understand PDF format.


The new MAP2PDF will export geospatial data from GeoMedia or DCS to a georegistered PDF with layers and feature attributes. This GeoPDF™ can be easily distributed and used in connected or disconnected modes with TerraGo's free Adobe Reader® software. Users are able to view maps, turn layers on and off, query attributes, display coordinates, GPS track and create redlines and notes.


John Copple, CEO of Sanborn, announced that the company has been selected to provide digital orthophotography for the state of New Hampshire through a multi-year statewide project. Sanborn, an industry leader in geospatial solutions, has been selected by the State of New Hampshire to provide one foot resolution color and color infrared red digital orthophotography. Using digital camera technology, Sanborn has acquired approximately 1700 square miles of imagery in the first year of the contract with the balance of the state to be completed in subsequent years.


1 | 2 | 3  Next Page »


You can find the full GISCafe event calendar here.


To read more news, click here.



-- Susan Smith, GISCafe.com Managing Editor.


Rating:
Reviews:
Review Article
  • October 09, 2008
    Reviewed by 'scrabblehack'
    "Necessity is the mother of invention" comes from Plato's Republic, written in Greek rather than Latin. It is contained in a discussion of the city of utmost necessity, a thought experiment in which Socrates and his students discuss what would be required in the smallest possible state -- an early version of "SimCity," eh?


      Was this review helpful to you?   (Report this review as inappropriate)


  • October 09, 2008
    Reviewed by 'scrabblehack'
    "Necessity is the mother of invention" comes from Plato's Republic, written in Greek rather than Latin. It is contained in a discussion of the city of utmost necessity, a thought experiment in which Socrates and his students discuss what would be required in the smallest possible state -- an early version of "SimCity," eh?


      Was this review helpful to you?   (Report this review as inappropriate)


For more discussions, follow this link …
Harris

Airbus

Featured Video
Jobs
Business Partner Manager for Cityworks - Azteca Systems, LLC at Sandy, UT
GIS Analyst II for Air Worldwide at Boston, MA
Mechanical Engineer for IDEX Corporation at West Jordan,, UT
Senior Structural Engineer for Design Everest at San Francisco, CA
Upcoming Events
RoboUniverse San Diego at San Diego CA - Dec 14 - 15, 2016
DGI 2017 at QEII Centre London United Kingdom - Jan 23 - 25, 2017
Geospatial World Forum 2017 Hyderabad at Hyderabad International Convention Center P.O Bag 1101, Cyberabad Post Office Hyderabad Telangana India - Jan 23 - 25, 2017
Trimble
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2016 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy