February 23, 2009
Urban Mapping Goes Everywhere it Matters
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Susan Smith - Managing Editor

by Susan Smith - Managing Editor
Each GIS Weekly Review delivers to its readers news concerning the latest developments in the GIS industry, GIS product and company news, featured downloads, customer wins, and coming events, along with a selection of other articles that we feel you might find interesting. Brought to you by GISCafe.com. If we miss a story or subject that you feel deserves to be included, or you just want to suggest a future topic, please contact us! Questions? Feedback? Click here. Thank you!

GeoMods is a novel geotargeting method based on user query

GeoMods is a novel geotargeting method based on user query
GeoMods is focused on online retail, and is suitable for uniquely defined search areas using mobile search. For example, if you have a hardware store in the Moscone Center of San Francisco and want to market your services to people, you expect people to come to your store based on a variety of factors, namely, distance of travel, and how many competing hardware stores are in the area. What would influence a customer? Parking, transit network? GeoMods algorithmically crunches this information to arrive at a service area that takes into account these business related factors in order to sell ad trade regions to retailers. That service area can be used for site planning in a retail context to
planning a media buy for off line for broadcast or print, as well as online. Once the service area is defined, keywords can be geographically extracted that can be made available to the advertiser that can be then used for optimization and research and marketing.

“We sell this to advertisers and advertising agencies buying media on behalf of their clients,” explains White. The reason for selling to advertising agencies is that they are good at aggregating many advertisers. “The agency will do the actual ad buy using the keywords as an ingredient and then the campaign will run into production and ad words will be given to Yahoo and other places that buy ads. So when users type these queries such as ‘Bart Civic Center’ and ‘hardware store,’ that ad will appear at a relatively low cost and the page will also rank easily.” With mobile, people are not going to do a long search for something because of small screen space, fingers on
too many keys etc. A keyword is a more likely way for them to find a business they are looking for.

With IP based geotargeting, location is not clearly defined because of the load balancers and proxy servers, according to White. The relevant ad cannot be served with this system as it can be with targeted ads for local merchants and their audiences.


Some years ago, I found myself in a parking garage in the Netherlands without the correct change and a parking attendant who spoke no English, the only person in the country I’d encountered who spoke only Dutch during a week-long period. At that time, late at night, I could definitely have used this enhanced Parking database from Urban Mapping.

The Parking database, expanded and updated bi-monthly, identifies particular spatial elements such as where to find the entrance and exit to a rental car company and provides a lot footprint. White contends that a GPS doesn’t tell you where the entrance to the Avis lot is, for example. Attributes for rental car parking as well as other types of parking options include, contact information, payment options, availability, capacity, validation, and long-term options.

Top News of the Week

DigitalGlobe and
Nokia have agreed to bring the real-world perspective of high-resolution satellite and aerial imagery to Nokia Maps, both on mobile devices and on Ovi, improving the global driving, hiking and walking navigation capabilities for consumers who use these applications. Through streamlined technology integration and development of a proprietary format for delivering imagery to Nokia, users will have quick, easy and seamless access to a wide range of global high-resolution imagery from DigitalGlobe’s comprehensive ImageLibrary sourced from its high-resolution satellite constellation and aerial network. Available on compatible Nokia devices and online through Ovi, the enhanced
navigation features enable consumers to find and explore a wealth of world destinations with turn-by-turn, street-by-street and city-to-city navigation views.

Acquisitions, Agreements, Alliances

The Sidwell Company signed a partner agreement with
Pictometry International Corp. of Rochester, NY which allows Sidwell to significantly expand their offerings to include Pictometry Intelligent Images. These images are captured using a proprietary process and are utilized in a digital format by assessment and public safety professionals across the country.

NEC Sphere Communications, a subsidiary of NEC Corporation and the leader in Unified Communications (UC) Software and Service Oriented Communications (SOC), announced it is collaborating with
Science Applications International Corporation (SAIC) to deliver robust interactive unified communications capabilities as part of their service-oriented architecture (SOA) collaborative infrastructure.

Leveraging the UC services with SAIC’s SOA is their GeoViz product, a commercial off-the-shelf, WebCentric GeoSpatial Collaboration tool suite that provides 2-D, 3-D and 4-D views of geographic areas of interest to military, security, safety and disaster management officials.


Open Geospatial Consortium (OGC) recently held its biennial election of directors. Of the 21 elected members of the consortium's 2009-2010 Board of Directors, 16 serving members were returned and four new members have been seated. The new OGC board members are Jeffery Peters, Kevin Pomfret, François Robida and Rob van de Velde.

Returning to the OGC board are: Dr. Roberta Balstad, Lisa Campbell, Dr. John Curlander, Philippe Delclaux, Ben Eazzetta, Steve Hagan, Jefferey Harris, Joanne Isham, Dr. Mike Jackson, Michael Jones, Dr. R. Siva Kumar, Dr. Vanessa Lawrence, Dr. Robert Moses, John Olesak, Granville Paules, Jack Pellicci, and Dr. Christopher Tucker.

Farallon Geographics, working with the
Marine Science Institute at UC Santa Barbara, The Nature Conservancy, and
Ecotrust, has developed “MarineMap”, a Web 2.0 mapping and decision support system to identify marine protected areas.

MarineMap combines an extensive catalog of GIS data, sophisticated spatial analysis, and an intuitive user interface to enable members of the public to participate in the selection of marine environments that should be designated for conservation, recreational, and commercial uses. MarineMap allows participants to identify and design marine protected areas (MPAs) interactively, and to share proposed MPA areas among stakeholders.

SeaZone is offering a ready-made information solution to help organizations affected by the UK government’s Marine and Coastal Access Bill. SeaZone HydroSpatial provides easy access to a wide range of marine and coastal zone information to assist in managing the new regulations. HydroSpatial is a specially developed intelligent digital marine map with multiple topic layers to which additional data can be added in line with the specific requirements of the Marine Bill.

NAC Geographic Products Inc. announced that the
Government of Mongolia has passed an important resolution to adopt the revolutionary technology of NAC Geographic Products Inc. - the Universal Address System for all location related services and products in Mongolia after a comprehensive research of all address systems in the world. This is another breakthrough for the Universal Address System to become the main stream address and locating system in the world.

Research and Markets has announced the addition of the "
The Changing Landscape of Digital Mapping" report to their offering. This report analyses the changing landscape of digital mapping, outlining the growing demand for digital mapping and analyzing how map attributes are likely to change over the next 3-5 years.

China Information Security Technology, Inc., announced that its GeoGlobe Software had successfully passed appraisal by China's National Bureau of Mapping and Surveying (the "Bureau").

Tele Atlas revealed the winners in the inaugural Tele Atlas LBS Innovators Series “LBS-Out the Box” contest as Nulaz in the “Market Ready” category and Rummble in the “Disruptive Innovation” category.

LBS – Out the Box ” is part of the Tele Atlas LBS Innovators Series, an ongoing program held in conjunction with Tele Atlas DeveloperLink to help foster innovation and enable application developers to increase their visibility, credibility and success with key participants in the industry. In the inaugural “Out The Box” contest, semi-finalists were judged based on commercial viability and innovative use of maps in the application in two categories: Market Ready , which includes commercially-ready LBS applications targeted at consumers, and Disruption Innovation
, which includes location-enhanced solutions designed to push the boundaries in the LBS market.

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