I am working for a GIS company in Poland. We want to offer GIS solutions for private business. So far we have been dealing with GIS applcations for public sector.
I am looking for a piece of advice on how to develop useful tool for marketing departments of Polish companies. Note, that we are using MapInfo software.
We are also searching for a foreign partner for possible cooperation. Given our 12-year experience in GIS for Polish public institutions, we are able to provide specific data on Poland.
GIS is a considerable novelty in Poland and has a potential to grow and thrive in future.
Thanks in advance!
First, the software is not important - the data is. Start to collect information. The most value of your future marketing system is potential clients database!
Second, there're MapInfo TargetPro and ArcView Business Analyst. Check this tools. Maybe you should just fit them with Polish data instead of developing your own software.