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bizmark
(Stranger )
10/08/09 07:12 PM
How location can make communications more relevant Report this article as Inappropriate to us !!!Login to Reply

One of the biggest business applications for location intelligence and GIS involves customer segmentation and using geography to discern demographic data.  Read an interesting piece on how this is being used in the banking industry.   It's clearly making a difference in sales.  http://analytics.pbbiblogs.com/2009/09/28/cutting-through-the-noise-the-value-of-location-intelligence-in-relevant-customer-commnications/





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