Bruchsal, February 08, 2011 - This month's map from GfK GeoMarketing features Germany´s 2010 distribution of single-person households. (Source: GfK GeoMarketing, GfK Demographics 2010).

The percentage of Germany's single-person households in 2010 was 39.5 percent - about the same as the preceding year. GfK GeoMarketing annually calculates the regional distribution of household types as part of its “GfK Demographics” study. One notable development in this year’s study is Regensburg’s emergence as Germany's new singles capital. With 55.8 percent of its population consisting of single-person households, Regensburg has a 1.5 percentage point lead over Berlin.

About the study

The "GfK Demographics" study examines socio-demographic factors and is calculated for a range of regional administrative levels. It provides information on Germany’s population and households according to household type (e.g., single- and multiple-person households, households with and without children, immigrant households, etc.), household age (i.e., age of household head), income level (divided into seven brackets) and architectural profile of the residence (e.g., single-, two-family accommodation, etc.).

Marketing and sales divisions use the GfK Demographics dataset to more effectively locate target groups. The data reveal, among other things, the most favorable areas in which to advertise certain products. GfK Demographics 2010 can be obtained from GfK GeoMarketing for all of Germany's urban and rural districts, municipalities, postcodes, streets and 2.5 million street segments.

More results from the GfK Demographics 2011 study for Germany can be found here.

Download the map in high-resolution *.tif format (21 x 14.8 cm) here (approx. 2 MB).

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”.

Additional illustrations can be found in our online press section at
www.gfk-geomarketing.com/en/press/map_of_the_month.html

About GfK GeoMarketing

GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade.

* Consultancy and reports Consultancy and reports
* Market data Market data
* Digital maps Digital maps
* RegioGraph Geomarketing software RegioGraph

The company is a subsidiary of the international GfK network. Ranked fourth among the world's market research institutes, the GfK is represented in 100 countries with over 150 subsidiaries and 10,000 employees.



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